Social Media Marketing Specialist

Job description

Paid Social Senior SpecialistAbout GUS Education India

GUS Education India (GEI) is the service arm of Global University Systems (GUS), a Europe-based international education organization. In India, GEI operates as a full-service digital marketing agency, delivering scalable online marketing solutions for GUS and its associated academic brands.

As a leader in building digital excellence for a portfolio of education brands, GEI is a rapidly growing organization that believes in achieving success through innovation, collaboration, and data-driven marketing strategies.

Job Purpose

The Paid Social Senior Specialist will work closely with the Manager - Paid Social and brand marketing teams to develop and execute paid social campaigns that support key business and marketing objectives.

The role includes:

• Campaign planning and execution
• Budget management and pacing
• Campaign optimization
• Performance reporting and analysis
• Staying updated with industry trends and emerging social media platforms

Desired ProfileEducational Qualification

• Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• Equivalent professional qualifications will also be considered.

Skills & CompetenciesTechnical Skills

• Strong understanding of paid social advertising platforms.
• Experience with campaign optimization and performance analysis.
• Knowledge of third-party bid management tools.
• Strong analytical and quantitative skills.
• Advanced Microsoft Excel skills.
• Proficiency in Microsoft Office Suite.

Core Competencies

• Genuine interest in social media and emerging digital platforms.
• Excellent writing and editing skills.
• Strong customer-service orientation.
• Excellent organizational and time-management abilities.
• Ability to manage multiple projects simultaneously.
• Strategic thinking and problem-solving capabilities.
• Strong attention to detail and accuracy.
• Ability to derive actionable insights from data.
• Curiosity and passion for continuous optimization and experimentation.
• Effective stakeholder and client communication skills.
• Ability to work independently and collaboratively within a team environment.
• Adaptability to changing business requirements and priorities.

Relevant Experience

• Minimum 4 years of experience in:
• Paid Social Media Advertising
• Media Buying
• Campaign Management
• Social Media Strategy Development
• Demonstrated experience managing campaigns across multiple social platforms.
• Strong understanding of emerging paid social technologies, trends, and best practices.
• A true social media enthusiast with a passion for leveraging innovative advertising solutions to drive business results.