We are seeking an exceptionally talented and highly versatile Social Media Expert to lead the visual execution for a diverse client portfolio, including fast-paced eCommerce Brands and sophisticated Service-Based Agencies.
Required Skills and Key Responsibilities:
1. Content Creation & Curation
- Design and produce engaging visual content (static images, short videos, GIFs, carousels) optimized for each social media platform (e.g., Instagram, Facebook, LinkedIn, TikTok, X/Twitter).
- Develop compelling and on-brand copy for all social media posts.
- Manage a content calendar to ensure a consistent, timely, and strategically planned publishing schedule.
- Stay up-to-date with current content trends, design tools, and best practices across various platforms.
2. Social Media Management & Strategy
- Manage day-to-day operations across multiple social media platforms.
- Develop and execute a comprehensive social media strategy that aligns with overall marketing and business objectives.
- Monitor social channels for community engagement, brand mentions, and relevant trends.
3. Advertising & Performance Marketing
- Plan, launch, and manage paid social media advertising campaigns (e.g., Facebook Ads Manager, Instagram Ads).
- Conduct rigorous A/B testing on ad creative, copy, and audience targeting to maximize ROI.
- Manage ad budgets and optimize campaigns in real-time for performance.
4. Reporting, Analysis & Growth
- Track, analyze, and report on key social media performance metrics (reach, engagement, impressions, conversions, etc.).
- Provide regular performance growth reports to management with clear, actionable insights and recommendations.
- Use data to refine the content strategy, advertising tactics, and posting schedule continuously.
Experience: 3+ Years
Location: Prahladnagar, Ahmedabad.
Job Type: Full-time
Arrangement: WFH or Hybrid
Timing: 5 days a week + First Saturday of the Month, Half Day.
Salary: 50,000 CTC per month.
Benefits: Health insurance
We are an equal opportunity employer.
