Social Media Marketing Specialist

Company Description Essence Innovation develops an AI-powered health app designed to help individuals manage their well-being more effectively. The platform enables users to securely store and organize their complete medical history, making health records accessible anytime and anywhere. With real-time health insights and connections to global healthcare resources, the app supports informed health decisions. By giving users ownership and control over their medical data, Essence Innovation empowers them to take charge of their healthcare journey.

Role Description The Social Media Marketing Specialist will manage and grow Essence Innovation's presence across key social media platforms to increase brand awareness and user engagement. Day-to-day responsibilities include planning and executing social media campaigns, creating and publishing content tailored to different channels, monitoring performance metrics, and optimizing strategies based on analytics. The role involves close collaboration with marketing, product, and design teams to ensure consistent messaging that aligns with brand and business goals. This is a full-time, on-site position based in Chandigarh, India.

Qualifications

• Candidates should possess strong skills in Social Media Marketing and Digital Marketing.
• Candidates should possess skills in Social Media Content Creation and Marketing.
• Candidates should possess excellent Communication skills, both written and verbal.
• Candidates should possess the ability to analyze social media metrics and translate insights into action.
• Candidates should possess familiarity with major social platforms, content scheduling tools, and basic design principles.
• Candidates should possess a bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Candidates should possess a proactive, detail-oriented approach and the ability to work collaboratively in a fast-paced environment.