Job Description
Job Description: Community & Social Media Manager (Gaming, Tech & AI)
Role Overview
The company is seeking a builder, not just a poster to establish and grow a high-engagement community. The primary goal is to manage a dedicated audience of gamers, tech enthusiasts, and AI-native users, beginning on Instagram and expanding into deeper community layers like WhatsApp. This role requires an independent individual who understands internet culture and community psychology to take a page from zero to a highly active ecosystem.
Key Responsibilities
1. Content Creation & Distribution
Plan and execute daily Instagram content (Reels, carousels, and stories).
Create content around gaming trends, AI tools/hacks, and general tech culture.
Shoot, edit, and publish content independently (basic editing skills required).
Identify and capitalize on emerging trends quickly.
2. Community Building (Core KPI)
Build a tight-knit, high-engagement community rather than just a follower count.
Actively engage in DMs and comments to spark conversations.
Transform a passive audience into active participants through belonging and recurring formats.
3. Contests & Engagement Mechanics
Design weekly challenges, giveaways, and skill-based contests.
Use engagement mechanics to increase retention and drive user-generated content (UGC).
Identify power users within the community.
4. Community Expansion (WhatsApp & Beyond)
Build and manage WhatsApp groups and channels to move the audience to owned platforms.
Create exclusive content, such as early drops and insider info, for these groups.
Maintain group hygiene, culture, and engagement.
5. Growth & Strategy
Own end-to-end page growth, including content strategy and virality loops.
Collaborate with creators and analyze performance metrics to optimize results.
Constantly experiment with new formats, narratives, and timing.
Candidate Profile
Who You Are:
Deeply plugged into gaming culture, the tech ecosystem, and AI trends.
Understands organic Instagram growth and possesses a figure it out mindset.
Can think simultaneously like a creator, a strategist, and a community builder.
Must-Have Skills:
Instagram growth and content strategy.
Basic video editing (Reels-first thinking).
Copywriting for hooks, captions, and engagement.
Community management across DMs, comments, and groups.
Trend spotting and high execution speed.
Good to Have:
Experience managing Discord or WhatsApp communities.
Fluency in meme culture.
Past experience growing a page or community in the gaming or AI niche.
Success Metrics & Compensation
What Success Looks Like: High engagement rates, active WhatsApp communities, regular UGC participation, and highly shareable content.
Compensation: Based on experience with performance-based incentives tied directly to growth and engagement metrics.
Final Note
This is not a post and forget role. It is designed for someone who obsesses over content performance, loves being active in the comments, and enjoys building internet communities from the ground up.
