Social Media Marketing Specialist

As the Social Media Manager at Desi Denims, you will be the voice and creative strategist behind our digital presence. Success in this role means building authentic engagement with our audience, driving brand visibility across platforms, and translating our denim-inspired ethnic fashion into compelling stories that resonate globally. This position is central to our growth strategy, connecting artisanship with modern digital storytelling and ensuring Desi Denims stands out as a premium, culturally rooted brand.

Responsibilities

• Develop and execute social media strategies aligned with Desi Denims brand identity and campaign goals.
• Create, curate, and manage high-quality content (posts, reels, stories, campaigns) across Instagram, Facebook, LinkedIn, and other platforms.
• Monitor analytics and performance metrics to optimize reach, engagement, and conversions.
• Collaborate with creative, marketing, and product teams to ensure cohesive brand messaging.
• Engage with online communities, respond to customer queries, and build meaningful relationships with followers.
• Stay updated on social media trends, tools, and best practices to keep Desi Denims ahead of the curve.
• Plan and execute festive campaigns, influencer collaborations, and brand anthems tailored to cultural moments.

Qualifications

Proven experience in social media management, preferably in fashion, lifestyle, or premium consumer brands.

Strong verbal and written communication skills with a flair for storytelling.

Proficiency in content creation tools (Canva, Adobe Suite, video editing apps) and social media analytics platforms.

Ability to manage multiple projects with creativity, speed, and attention to detail.

Knowledge of SEO, hashtags, and digital marketing strategies for brand visibility.

Bachelor's degree in Marketing, Communications, Fashion Management, or related field (preferred).

Experience with influencer marketing and campaign management is a plus.

• Increased follower growth and engagement across all platforms.
• Consistent, campaign-ready content that reflects Desi Denims premium and culturally authentic identity.
• Strong community relationships that translate into brand loyalty and sales.
• Seamless collaboration with internal teams to deliver polished, impactful campaigns.