Social Media Marketing Specialist

Company Description Conquerors Software Technologies is a product-focused company with an experienced team of product architects, managers, developers, data scientists, UI/UX specialists, and testers. The organization builds custom software products and mobile applications to address real-world business challenges for clients worldwide. Core expertise includes custom software development, mobile (hybrid and native) apps, rich web applications, data science, machine learning, and digital marketing services such as SEO and social media promotions. Conquerors works as a technical partner, emphasizing transparent communication, fair pricing, and high-quality delivery. The company operates with strong professional values and a mission-driven culture, striving to exceed client expectations in every engagement.

Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Hyderabad. The specialist will plan, execute, and optimize social media campaigns across platforms to increase brand awareness, engagement, and lead generation. Daily responsibilities include creating and scheduling social media content, monitoring analytics, responding to audience interactions, and coordinating with design and development teams to ensure consistent branding. The role involves supporting broader digital marketing initiatives, collaborating with the marketing team on campaign strategy, and staying updated on social media trends and platform best practices. The specialist will also prepare performance reports and recommend improvements based on data-driven insights.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience running campaigns across major platforms.
• Ability in Social Media Content Creation and Marketing, including developing engaging, platform-specific content.
• Excellent Communication skills, both written and verbal, for clear collaboration and audience engagement.
• Familiarity with social media analytics tools and basic reporting to track KPIs and optimize performance.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Organized, detail-oriented, and able to manage multiple campaigns and deadlines in a fast-paced environment.
• Knowledge of SEO basics, digital advertising (e.g., Facebook/Instagram ads), and current social media trends is a plus.
• Prior experience in a software or technology-oriented environment is advantageous.