About the Role: We're seeking a dynamic and results-driven Social Media Marketing Manager to lead our digital presence and performance marketing initiatives. Based in Indore, the ideal candidate will bring creativity, analytical thinking, and a hands-on approach to managing high-impact campaigns across multiple platforms.
Key Responsibilities:
- Develop and execute performance-driven social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
- Plan, run, and optimize paid media campaigns across Meta Ads and Google Ads with a focus on ROI, CAC, and lead generation
- Manage and scale Google Ads campaigns including Search, Display, and YouTube Ads to drive targeted traffic and conversions
- Manage content calendars, posting schedules, and engagement plans to build and grow our online community
- Collaborate with design and content teams to produce high-quality, visually appealing creatives
- Provide input on design and copy to ensure consistency with brand tone and objectives
- Create and edit short-form videos and reels to boost organic and paid reach
- Leverage AI tools to streamline content creation, campaign optimization, and reporting — maximizing output and efficiency
- Track performance metrics across platforms and prepare insightful reports with recommendations for optimization
- Stay up-to-date with industry trends, emerging platforms, and new tools to innovate our marketing approach
Requirements:
- Minimum 3–5 years of experience in social media marketing, with a strong background in performance marketing
- Proven track record of managing and scaling social campaigns with measurable success
- Strong understanding of Meta Ads, Google Ads, and platform-specific tools
- Proficiency in using AI tools (e.g., ChatGPT, Claude, Higgsfield, or similar) to enhance productivity and creative output
- Solid eye for visual content and design aesthetics
- Basic to intermediate video editing skills (e.g., for reels, ads, and promos)
- Strong communication and project management skills
- Ability to work independently in a fast-paced, creative environment
Preferred Tools:
- Meta Business Suite, Google Ads Manager, Canva, Google Analytics, AI tools (ChatGPT, Claude, etc.)
Why Join Us
- Work with a creative, passionate and national award winning team
- Freedom to experiment and lead initiatives
- Competitive salary and growth opportunities
- Collaborative, startup-like work culture in the heart of Indore
