Social Media Marketing Specialist

Title: Social Media & Digital Marketing Executive - USA Market

Industry: B2B Jewellery

Location: Mumbai

Market: USA / New York

Experience required: Hands-on experience working with the USA / New York market.

About the Role:

We are looking for a creative and market-focused Social Media & Digital Marketing

professional to build and manage the brand's digital presence for the US market, while

working from the Mumbai office.

The ideal candidate should understand the US jewellery and B2B market and be able to

develop content and campaigns that position the brand effectively among American retailers,

wholesalers and industry professionals.

Key Responsibilities:

• Develop and manage the brand's USA-focused social media and content strategy.
• Create ideas and content for posts, banners, reels, campaigns, product launches
• and trade shows.
• Research US jewellery trends, competitors, retailers and market opportunities.
• Adapt the brand's messaging and visual communication for the US audience.
• Maintain a consistent premium brand identity across all digital platforms.
• Manage the content calendar and coordinate with designers, photographers,
• video-graphers and agencies.
• Develop and support paid digital campaigns and lead-generation initiatives targeting
• the US market.
• Monitor performance and use insights to improve campaigns and content.
• Continuously bring new ideas to increase the brand's visibility and presence in the US
• jewellery industry.

What we're looking for:

• 2–5 years of experience in social media, digital marketing, branding or content.
• Strong understanding of the US digital and social media landscape.
• Experience in jewellery, fashion, luxury, lifestyle or B2B is preferred.
• Strong creative and visual sense with the ability to develop ideas independently.
• Excellent English communication and copy-writing skills.
• Familiarity with Canva, Photoshop, Illustrator, CapCut/Premiere Pro or similar tools.
• Knowledge of Meta Ads, Google Ads, SEO and analytics is an advantage.
• Experience working with US-based brands or international clients will be an added advantage.