Required Candidate profile
We are looking for a
Meta Ads - Head who will take charge of our Meta Ads strategies, campaign execution, and team leadership. The ideal candidate will have a deep understanding of paid advertising across Meta platforms, including Facebook and Instagram, with a proven ability to deliver results in a fast-paced
digital marketing agency setting.
Key Responsibilities
- Lead and manage the Meta Ads team, providing guidance and oversight on all campaigns.
- Develop and implement advanced Meta Ads strategies tailored to real estate clients, driving high engagement and conversions.
- Oversee campaign performance, optimization, and reporting to ensure client objectives are met.
- Collaborate with the creative, content, and social media teams to design and deliver compelling ad creatives.
- Stay up-to-date with Meta's algorithm changes, ad formats, and best practices to ensure campaigns stay ahead of the curve.
- Manage budget allocation and bidding strategies to maximize ROI for clients.
- Regularly meet with clients to discuss campaign performance, updates, and new opportunities.
- Mentor and develop junior team members, ensuring skill growth and performance excellence.
Skills Required
Qualifications and Skills Required:
- 8+ years of experience in Meta Ads management, with at least 4 years in a leadership role in a digital marketing agency.
- In-depth knowledge of the Meta Ads ecosystem (Facebook & Instagram), including Business Manager, Ads Manager, audience targeting, and ad formats.
- Proven experience of a minimum of 3+ years working with clients in the real estate sector is highly preferred.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Exceptional communication, client management, and presentation skills.
- Ability to lead and inspire a team, managing multiple campaigns and deadlines.
Education: Master's degree in Marketing, Communications, or a related field.
Skills
- Meta Ads Platform Expertise
- Campaign Strategy & Planning
- Data Analysis & Performance Optimization
- Creative Strategy & Ad Copywriting
- Budgeting & Bid Management
- Audience Segmentation & Targeting
- Knowledge of Meta Policies & Compliance
- Competitor & Market Analysis
- Collaboration & Cross-functional Communication
- Adaptability & Continuous Learning
