The Social Media Marketing Executive will be responsible for managing and growing Zion Corp's online presence across all major social media platforms. This role requires creativity, strong communication skills, and a good understanding of digital marketing trends.
Key Responsibilities:
1. Content Creation & Management
- Create engaging content (posts, reels, stories, videos) for all social media platforms.
- Plan monthly content calendars aligned with brand campaigns and store activities.
- Coordinate photo shoots, product highlights, and brand storytelling content.
2. Social Media Handling
- Manage day-to-day posting on Instagram, Facebook, LinkedIn, and other platforms.
- Monitor performance metrics and track growth through insights.
- Engage with followerscomments, messages, queries, and feedback.
3. Branding & Campaign Execution
- Support digital marketing campaigns for brand launches, offers, events, and store promotions.
- Ensure all content aligns with Zion Corp's brand guidelines and visual identity.
4. Performance Analysis
- Prepare weekly and monthly reports on reach, engagement, and campaign performance.
- Suggest improvements based on analytics and trends.
5. Coordination
- Work closely with store teams, designers, and management for timely content updates.
- Collaborate with external agencies if required.
6. Trend Monitoring
- Stay updated on fashion, retail, and social media trends.
- Identify opportunities for viral or high-engagement content.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Mass Communication, or related field.
- 13 years of experience in social media/digital marketing (retail or fashion industry preferred).
- Strong knowledge of Instagram, Facebook, LinkedIn, and basic video editing tools.
- Creativity and strong visual sense.
- Good communication and writing skills.
- Ability to work under deadlines and manage multiple tasks.
Additional Preferred Skills:
- Basic knowledge of Canva, Photoshop, or video editing apps.
- Understanding of paid ads (Meta Ads Manager) is an added advantage.
- Photography or videography skills are a plus.
