Social Media Marketing Manager

URGENT HIRING for Social Media Marketing Manager

Email ID: [Confidential Information]

Contact : 9300955707

Department: Marketing & Growth

Industry: NBFC / Fintech (Digital Lending)

Location: Delhi NCR

Employment Type: Full-Time

Experience: 36 Years (NBFC / Fintech Preferred)

Role Summary

We are seeking a performance-driven Social Media Marketing Manager with strong experience in the NBFC/Fintech sector. The candidate will be responsible for digital acquisition, app growth, lead generation partnerships, paid media campaigns, conversion tracking, and brand optimization across digital platforms.

The ideal candidate should have hands-on experience in performance marketing, app marketing, attribution tracking, and regulatory-compliant financial promotions.

Key Responsibilities

1. Performance Marketing & Paid Campaigns

Plan, execute, and optimize Google Ads & Meta Ads (Facebook/Instagram) campaigns.

Manage campaign budgeting, targeting, A/B testing, and ROAS optimization.

Track and optimize cost per lead (CPL), cost per acquisition (CPA), and CAC.

Implement and monitor conversion tracking events across digital channels.

2. App Marketing & Growth

Drive mobile app installs and user acquisition campaigns.

Manage App Store Optimization (ASO) for Google Play Store.

Monitor mobile app version updates and coordinate with tech for tracking SDK integrations.

Optimize user funnel from app install to loan disbursement.

3. Analytics & Tracking

Manage Google Analytics, event tracking, and goal configuration.

Oversee user attribution tracking and campaign performance measurement.

Implement and optimize conversion tracking using pixels, SDKs, and tag managers.

Analyze drop-off rates and improve funnel conversion.

4. WhatsApp & Direct Marketing

Plan and execute WhatsApp marketing campaigns.

Automate drip campaigns and lead nurturing sequences.

Ensure compliance with RBI and data privacy guidelines.

5. Lead Generation & Partnerships

Identify and onboard lead sourcing/generation agencies.

Negotiate commercial terms and track lead quality.

Monitor fraud patterns and ensure lead authenticity.

Evaluate ROI of external acquisition channels.

6. Social Media & Brand Optimization

Build and manage social media brand presence.

Plan content strategy aligned with compliance norms.

Improve engagement metrics and brand recall.

Optimize landing pages and campaign creatives.

7. Marketing Tools & Systems

Hands-on experience with Pomelo / Pomelli tool (as applicable).

Manage marketing automation tools.

Coordinate with CRM and tech teams for seamless tracking.

Required Skills & Competencies

Strong experience in NBFC / Fintech marketing (Mandatory).

Hands-on expertise in:

o Google Ads

o Meta Ads

o WhatsApp Marketing

o App Store Optimization (ASO)

o Google Analytics

o User Attribution Tracking

o Conversion Tracking & Optimization

o Mobile App Performance Marketing

Experience in managing SDK integrations and tracking events.

Strong analytical mindset with data-driven decision-making.

Knowledge of RBI compliance in financial advertising.

Experience working with lead sourcing agencies.

Key Performance Indicators (KPIs)

Cost per Lead (CPL)

Cost per Acquisition (CPA)

App Install to Disbursement Conversion Rate

ROAS (Return on Ad Spend)

Organic App Ranking Improvement (ASO)

Lead Quality & Approval Ratio

Funnel Optimization Metrics

Social Media Engagement & Brand Growth

Preferred Qualifications

Graduate/Postgraduate in Marketing, Business, or related field.

Certification in Google Ads / Meta Ads preferred.

Experience in Digital Lending / Personal Loan segment highly preferred.

What We Offer

Opportunity to lead digital growth in a regulated NBFC

Performance-driven culture

Ownership of acquisition strategy

Competitive compensation + performance-linked incentives

Interested candidates can apply along with their resume on the below mentioned email ID or whatsapp number

Email ID: [HIDDEN TEXT]

Contact: 9300955707