Social Media Manager
Company: Myroomie & MyKhana (Monami Hospitality Pvt Ltd)
Location: Bangalore
Experience: 2-5 years
Employment Type: Full-time | Open to Part-time for strong profiles
About Us
Myroomie is a leading student housing brand that has proudly served 10,000+ students, creating safe, comfortable, and community-driven living spaces.
MyKhana, our food services arm, partners with 100+ satisfied corporates and has delivered over 2 million healthy meals, making us a trusted name in large-scale, nutritious food solutions.
Together, we are building strong brands in living and food experiences driven by quality, care, and innovation.
Role Overview
As Social Media Manager, you will own the end-to-end social media strategy for both brands driving awareness, engagement, and measurable business outcomes like leads, occupancy, and sales.
Key Responsibilities
Strategy & Leadership
- Define and execute the social media roadmap for Myroomie & MyKhana
- Plan seasonal campaigns (admissions, campus drives, corporate catering, festive offers)
- Translate business goals into content and growth strategies
Content & Brand Building
- Lead creation of reels, shorts, carousels, stories, and videos
- Ensure a strong, consistent brand voice across platforms
- Work with designers, videographers, and agencies
Platform Ownership
- Manage Instagram, Facebook, LinkedIn, YouTube
- Oversee publishing, engagement, and community management
- Handle online reputation and escalations
Performance Marketing Collaboration
- Partner with performance teams on Meta & LinkedIn Ads
- Drive campaigns focused on leads, enquiries, and conversions
- Track CPL, CAC, and ROAS
Analytics & Reporting
- Own dashboards for reach, engagement, and business impact
- Present monthly insights and action plans to leadership
- Optimize continuously using data and trends
Influencer & Community Marketing
- Build student ambassador and micro-influencer programs
- Drive collaborations with colleges, creators, and corporate partners
- Grow brand communities online
What We're Looking For
- 2-5 years of experience in social media / digital marketing
- Proven ability to build brands and drive leads
- Strong understanding of Instagram Reels, YouTube Shorts & LinkedIn content
- Hands-on with Meta Business Manager and ad strategy basics
- Excellent communication and stakeholder management skills
- Experience in hospitality, food, education, or consumer brands is a plus
Success Metrics (KPIs)
- Growth in followers & engagement
- Leads and enquiries from social channels
- Campaign ROI and CPL
- Brand sentiment and response time
- Community & influencer program impact
Why Join Us
- Lead social media for two fast-growing brands
- High ownership role with visible business impact
- Opportunity to build youth + corporate brands at scale
- Dynamic, growth-oriented work culture
