Job Description

Location: Gurugram / Hybrid

Experience: 2–4 Years

Industry: D2C / E-commerce

About the Role

We're looking for a creative and results-driven Social Media Manager who can manage social media accounts end-to-end, create engaging content, and bring brands to life through compelling graphics, videos, and influencer collaborations.

The ideal candidate has experience working with US-based e-commerce brands or influencers and understands how to create content that drives engagement, brand awareness, and sales.

Key Responsibilities

Develop and execute social media strategies across Instagram, TikTok, Facebook, and other relevant platforms.
Design high-quality graphics, carousels, social media posts, stories, and campaign creatives.
Edit short-form videos, Reels, TikToks, UGC content, and influencer videos.
Plan and manage monthly content calendars, ensuring consistent posting and brand communication.
Research trends, viral content formats, memes, and competitor activities relevant to the target audience.
Coordinate with influencers and creators for content collaborations, briefs, deliverables, and publishing schedules.
Work with marketing and e-commerce teams to support product launches, promotions, and seasonal campaigns.
Track social media performance, analyze engagement metrics, and optimize content accordingly.
Maintain brand consistency across all social media channels.

Required Skills & Experience

2–4 years of experience in social media management, preferably with D2C or e-commerce brands.
Prior experience working with US-based e-commerce brands or influencers is strongly preferred.
Strong graphic design skills using tools such as Canva, Photoshop, or Illustrator.
Video editing proficiency using CapCut, Premiere Pro, or similar tools.
Good understanding of Instagram Reels, TikTok, UGC, influencer marketing, and social media trends.
Strong creative thinking, copywriting, and visual storytelling skills.
Ability to independently manage content planning, creation, publishing, and reporting.
A portfolio showcasing graphics, edited videos, and social media campaigns is required.