Job Description
We are looking for an experienced and creative *Social Media Marketing Manager* to join our team. As a Social Media Mkt. Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing efforts.
Key Responsibilities:
* Develop, implement and manage our social media plus marketing communications plan including strategy, goals, budget and tactics;
* Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them;
* Stay up to date with latest social media best practices and technologies;
* Contribute to marketing strategy by leveraging social media to identify and acquire customers;
* Develop social media marketing plans and programs for each product, category and directing promotional support;
* Maintain online relations with customers by organizing and developing specific customer-relations programs;
* Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data;
* Develop new approaches for market development, acquiring and analysing data, and consulting with internal and external sources;
* Maintain research database by identifying and assembling marketing information;
* Provide marketing information by answering questions and requests;
* Achieve financial objectives by preparing an annual budget, scheduling expenditures, analysing variances, and initiating corrective actions;
* Complete social media marketing department operational requirements by scheduling and assigning employees and following up on work results;
* Maintain social media marketing staff by recruiting, selecting, orienting, and training employees;
* Maintains social media marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
Required Skills:
* Minimum 3 years of experience as a Social Media Mkt. Manager/Strategist or similar role;
* Excellent knowledge of Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google+ and other social media best practices;
* Managing a team of photographers, Videographers, product stylists, content writers & graphic designers.
* Planning Social Media Calendar MOM in advance for smooth functioning
* Generating team reports and task lists for review
* Proposing Social Media Campaigns and themes for better engagement and follower-ship on MOM basis.
* Basic Experience with doing audience and buyer persona research;
* Good understanding of social media KPIs;
* Team player with good organizational and time-management skills;
* Excellent verbal and written communication skills;
* Design knowledge and flair for Interiors is a plus.
* Timely content publishing and following SM trends.
* Tracking brand features and ability to identify the preferences of our target audience and accordingly build social media content;
* A keen eye for details.
