Social Media Marketing Manager

Company Description

growthZ.ai is a fast-growing company specializing in AI-enabled growth solutions aimed at helping small and medium-sized businesses achieve global expansion. Our innovative digital products and services cover an integrated journey from communication automation to campaign management, data-driven optimization, and comprehensive reporting. With a focus on creative and strategic automation, growthZ.ai empowers businesses with scalable tools to enhance their marketing efforts. Join us in shaping the future of growth automation and creating impactful digital experiences.

Role Description

At GrowthZ.ai, we're building the future of AI-driven growth — and we need a sharp, creative voice to own our story across social platforms. As our Social Media Manager, you won't just post content — you'll architect the strategy behind what we say, where we say it, and when it lands. You'll own the full social calendar: from ideating campaigns to scheduling posts, choosing the right platform mix, and measuring what actually moves the needle.

This role is perfect for someone who thinks in timelines, speaks in memes and threads, and understands that consistency beats virality — but loves chasing both. You'll be GrowthZ's brand storyteller, community builder, and platform tactician, all at once.

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KEY RESPONSIBILITIES

1. Social Calendar Ownership

   • Plan and manage a monthly content calendar across all platforms

   • Define what to post, when to post, and which platform for each piece

   • Balance evergreen content with timely, trend-driven posts

   • Coordinate launch windows with product and growth teams

2. Content Creation

   • Write compelling copy for LinkedIn, X/Twitter, Instagram, Reddit, Discord & Quora

   • Script and produce short-form video and visual assets

   • Maintain a sharp, consistent brand voice across every channel

   • Repurpose long-form content into snackable social formats

3. Community & Engagement

   • Respond to comments, DMs, and mentions in a brand-aligned tone

   • Build and nurture an active, loyal online community

   • Identify and engage with advocates, creators, and collaborators

   • Drive organic reach via meaningful community participation

4. Analytics & Optimization

   • Track KPIs: reach, engagement rate, follower growth, and CTR

   • Generate weekly/monthly performance reports with actionable insights

5. Strategy & Planning

   • Develop platform-specific strategies tailored to audience behavior

   • Stay current on social media algorithm updates and trends

   • Propose campaign ideas tied to company milestones and product launches

   • Align social efforts with broader marketing and growth OKRs

6. Brand & Compliance

   • Ensure all content adheres to brand guidelines and tone of voice

   • Follow platform-specific best practices and community standards

   • Flag and manage any reputation or crisis communication needs

   • Optimise posts with relevant copy and hashtag strategy

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WHAT WE'RE LOOKING FOR

   ✓ Bachelor's degree in Marketing, Communications, Journalism, or equivalent experience

   ✓ Exceptional written English — from punchy captions to long-form threads

   ✓ Demonstrated experience managing social accounts (personal or professional)

   ✓ Ability to think in strategy and execute in detail simultaneously

   ✓ Familiarity with scheduling tools (Buffer, Later, Hootsuite, or similar)

   ✓ Basic understanding of analytics platforms (Meta Insights, LinkedIn Analytics)

   ✓ Genuine passion for AI, tech, and the future of work

   ✓ Creative, self-driven, and comfortable in a fast-paced startup environment

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BONUS POINTS IF YOU HAVE

   ★ Experience growing a personal brand or creator/influencer presence

   ★ Knowledge of paid social advertising (boosting, Meta Ads, LinkedIn Ads)

   ★ Basic video editing skills (Reels, Shorts, TikTok-format content)

   ★ Prior experience in a SaaS, AI, or tech startup

   ★ Canva or Adobe Express proficiency for quick visual creation

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Ready to own our social presence If you live and breathe social media and love the intersection of AI and growth — we want to hear from you.