About the Business Unit:
Relied upon by leaders, associates and various verticals within Epsilon, the Finance team plays a key role in shaping our outcome-focused business culture. They devise solutions and provide insights that help keep our business on track, by collaborating and communicating with other teams. Empowered with an excellent ERP and forecasting system, this team of trusted partners support Epsilon India's day-to-day requirements and long-term business goals.
About the Role:
The Senior Manager, Brand & Communications, Social Media will be responsible for building a world-class social media program that drives Epsilon's brand awareness and thought leadership. You will be the ultimate brand ambassador and an experienced communications professional with a passion for innovative and compelling storytelling.
As a member of Epsilon's global Brand & Corporate Communications team, the Senior Manager will play a key role in facilitating thought leadership opportunities and enhancing the Epsilon brand and mission. You will be responsible for bringing Epsilon's story and unique perspective to life across throughout the company's social media channels and engaging our communities with compelling, entertaining and informative content. The ideal candidate will be an excellent communicator, with great presentation and organizational skills.
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.
Responsibilities
- Develop and implement a comprehensive social media strategy aligned with Epsilon's brand and business goals.
- Manage day-to-day operations of all social media channels (e.g., LinkedIn, X/Twitter, Instagram, Facebook, YouTube, TikTok).
- Create and curate compelling content that resonates with Epsilon's diverse audiences and reflects our brand identity.
- Foster community engagement through proactive interaction with client and partner content
- Collaborate with Epsilon Marketing teams (communications, marketing, creative, leadership) to align messaging and campaigns.
- Stay current with social media trends, tools, and standard processes to keep Epsilon's presence fresh and relevant.
- Manage paid social campaigns, as needed.
- Monitor, analyze, and report on performance metrics to optimize content and engagement
Qualifications
- 12-15 years social media and communications experience, preferably with a B2B or advertising technology company
- Excellent verbal and written communication skills
- Deep knowledge of major social media platforms (LinkedIn, X/Twitter, Instagram, Facebook, YouTube, TikTok), their algorithms, audiences and protocols.
- Proficiency in tools like Hootsuite, Sprout Social or native platform analytics to track Key Perfornance Indicator and optimize performance.
- Ability to develop and implement content calendars, campaigns and storytelling strategies aligned with brand goals.
- Experience handling negative feedback or social media crises
- A natural storyteller with a passion for company culture, technology, digital marketing, data and innovation.
- Ability to manage projects with remote contributors and collaborators efficiently and effectively.
- Can distill complex and highly technical messages and ideas into succinct, meaningful content, adapted by audience and sector
- Flexible and able to adapt to changing scenarios, stay calm under pressure and are someone who rolls up their sleeves and gets the job done
- Possesses an engaging and outgoing style--enjoys working independently and as part of a team
- Highly organized with good follow through capabilities
- Tenacious, energized, curious and enthusiastic self-starter; ability to be flexible and multi-task
Additional Information
Our pillars aren't just words. They're how we show up every day.
- People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
- Collaboration: We work together, support one another and collectively achieve goals.
- Growth: There are endless opportunities for growth through learning, development and career advancement.
- Innovation: We drive progress through cutting-edge solutions and
- forward-thinking approaches.
- Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.
Our values guide us to create value for our clients, our people and consumers.
- Act with integrity
- Work together to win together
- Innovate with purpose
- Respect all voices
- Empower with accountability
These pillars and values are our foundationshaping our culture, guiding our decisions and uniting us in common purpose.
