Job Title: Social Media Marketing Manager
Experience Required: 12 Years
Industry: Digital Marketing Agency
Employment Type: Full-time
Location: Kolkata (Newtown)
About the RoleWe are seeking a proactive and creative Social Media Marketing Manager with 12 years of agency or brand-side experience to manage multiple client accounts across diverse industries. The ideal candidate thrives in a fast-paced environment, understands client servicing dynamics, and can balance creativity with performance-driven results.
Key Responsibilities- Manage and execute social media strategies for multiple client accounts
- Create monthly content calendars aligned with client objectives and brand guidelines
- Develop engaging content (posts, reels, stories, carousels, short-form videos)
- Coordinate with design, content, and performance teams to ensure seamless campaign execution
- Run and optimize paid social media campaigns (Meta, LinkedIn, etc.)
- Monitor trends, competitor activity, and industry updates to keep content fresh and relevant
- Track KPIs such as engagement, reach, leads, conversions, and ROI
- Prepare client reports (weekly/monthly) with insights and performance recommendations
- Handle client communication for approvals, feedback, and strategy discussions
- Build and manage online communities for client brands
Required Skills & Qualifications- 12 years of experience in social media marketing (agency experience preferred)
- Strong understanding of platform algorithms and content formats
- Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager
- Familiarity with tools such as Canva, Google Analytics, Meta Business Suite, and scheduling tools
- Strong copywriting skills for captions, hooks, and ad copies
- Basic understanding of performance marketing metrics (CPC, CTR, CPA, ROAS)
- Excellent communication and presentation skills
- Ability to manage multiple clients and meet tight deadlines
Preferred Skills- Experience handling influencer collaborations
- Basic video editing skills for reels and short-form content
- Understanding of branding and content storytelling
- Exposure to B2B and B2C campaign management
Key Competencies- Client-centric approach
- Creative thinking with analytical mindset
- Time management & multitasking
- Attention to detail
- Team collaboration
