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Custo Gusto

Social Media Marketing Manager

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Job Description

Social Media Manager

Location: Noida (Hybrid / On-site preferred), travel required within Delhi NCR

Experience: Minimum 1 year

Type: Full-time

Salary: 23,000-28,000 per month, depending on expertise.

About the Role

We are looking for a hands-on Social Media Manager to grow our brand organically across Instagram and other platforms. The role focuses on creating reels and posts, managing DMs and inquiries, and building a consistent content presence in the fashion, retail, and customisation space.

This is not an agency-style role we're looking for someone who is personally invested, understands storytelling, and can translate real business operations into engaging content.

Key Responsibilities
  • Create and edit Instagram reels and posts (educational, behind-the-scenes, process-based content)
  • Plan and execute an organic content strategy
  • Handle DMs, comments, and customer inquiries professionally
  • Coordinate with the internal team for content ideas and shoots
  • Track basic performance metrics (reach, engagement, saves)
  • Maintain a consistent posting schedule
What We're Looking For
  • Minimum 1 year experience in social media (fashion / retail preferred)
  • Strong understanding of Instagram Reels & trends
  • Basic video editing skills (mobile-first is okay)
  • Comfortable with on-ground shoots in stores / workshops
  • Good communication and written skills
  • Self-driven, disciplined, and reliable
  • Experience with fashion, apparel, retail, or D2C brands is a big plus
Nice to Have
  • Understanding of embroidery, printing, or customization businesses
  • Ability to write simple, engaging captions
  • Familiarity with Canva, CapCut, InShot, etc.
Why Join Us
  • Work closely with a growing business in fashion & customization
  • High creative freedom
  • Learn real business operations (not just content posting)
  • Long-term growth opportunity

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About Company

Job ID: 137859869