Position- Social Media Manager
Employment Type- Full-Time
Work Mode- Remote / Work From Home
Working Hours- Monday to Saturday | 11:00 AM – 7:30 PM (IST)
About the Role
We are looking for a highly creative and strategic Social Media Manager who can independently manage multiple client brands from strategy to execution. This role is ideal for someone who understands social media beyond just posting content and is capable of building complete content strategies that align with brand positioning and business objectives.
As a Social Media Manager, you will be responsible for creating content strategies, conducting market research, documenting insights, guiding the creative team, and ensuring smooth execution across all assigned accounts. You will also lead and manage an Account Executive who will assist in executing day-to-day activities.
Experience Required
- Minimum 1 year of professional experience in Social Media Marketing or Digital Marketing.
- Experience in managing multiple brands across different industries.
- Agency experience will be preferred.
Key Responsibilities
1.Social Media Strategy
- Develop complete monthly social media strategies for assigned brands.
- Understand each client's business, target audience, competitors, and industry.
- Create strategies that align with the client's marketing and business objectives.
- Plan campaigns that improve brand awareness, engagement, and conversions.
2.Competitor Research & Market Analysis
- Conduct detailed competitor analysis before creating any strategy.
- Identify competitor strengths, weaknesses, content styles, positioning, and engagement patterns.
- Document competitor research in a structured and professional format.
- Stay updated with industry trends and emerging social media practices.
3.Brand Positioning & Content Research
- Research high-quality content references aligned with each brand's positioning.
- Build mood boards and creative references for designers and video editors.
- Ensure all creative concepts are unique, relevant, and strategically aligned with the brand identity.
4.Content Planning
- Create detailed monthly content calendars.
- Write comprehensive content briefs for every post, including:
- Content objective
- Concept
- Creative direction
- Caption flow
- Hook ideas
- CTA
- Keywords and hashtags (where applicable)
- Ensure every content piece has a clear purpose and supports the overall strategy.
5.Creative Direction
- Guide graphic designers, video editors, and content creators with clear creative briefs.
- Review creatives before submission to ensure quality and consistency.
- Provide constructive feedback to improve creative output.
- Ensure every post aligns with the brand's visual identity and messaging.
6.Audience Understanding
- Continuously analyze audience behaviour and preferences.
- Plan content based on what the audience genuinely wants to consume rather than simply following trends.
- Develop content that educates, entertains, engages, and converts.
7.Team Management
- Lead and supervise the Account Executive assigned to your brands.
- Delegate daily operational tasks effectively.
- Ensure content scheduling, client communication, approvals, and execution happen on time.
- Mentor and support junior team members to maintain quality standards.
8.Client Management
- Participate in client meetings whenever required.
- Present strategies and explain the rationale behind content plans.
- Understand client feedback and convert it into actionable improvements.
- Maintain professional communication with clients at all times.
9.Performance Analysis
Monitor content performance and campaign results.
Analyze social media insights and identify opportunities for improvement.
Prepare monthly performance reports with meaningful observations and recommendations.
Required Skills
- Excellent verbal and written English communication.
- Strong presentation and documentation skills.
- Exceptional creative thinking and storytelling ability.
- Strong understanding of Instagram, Facebook, LinkedIn, X (Twitter), and other major social media platforms.
- Ability to create structured strategy documents and content calendars.
- Strong research and analytical skills.
- Good understanding of branding and audience psychology.
- Excellent time management and multitasking abilities.
- Ability to manage multiple brands simultaneously.
- Leadership and team management skills.
- Attention to detail and high-quality standards.
Tools You Should Be Comfortable With
- Google Docs
- Google Sheets
- Google Slides
- Canva
- Meta Business Suite
- ClickUp or similar project management software
- ChatGPT and AI productivity tools
- Basic knowledge of analytics platforms such as Meta Insights and Google Analytics (preferred)
What We Expect
- Strong ownership of assigned brands.
- Ability to work independently with minimal supervision.
- Proactive communication with clients and internal teams.
- Strategic thinking before execution.
- Consistency in maintaining deadlines.
- A problem-solving mindset.
- Willingness to learn and continuously improve.
Eligibility Criteria
- Minimum 1 year of relevant experience.
- Excellent spoken English.
- Stable internet connection and personal laptop/desktop.
- Comfortable working remotely in a collaborative environment.
Why Join Bloofy
At Bloofy, strategy comes before execution. We believe in building brands through creativity, research, and strong storytelling rather than simply creating posts.
You'll get the opportunity to:
- Work with brands across multiple industries.
- Lead end-to-end social media strategies.
- Build impactful marketing campaigns.
- Collaborate with a creative and growth-focused team.
- Develop leadership skills while managing client accounts and junior team members.
- Grow in a fast-paced agency environment where your ideas and creativity are valued.
