Social Media Marketing Lead

Role Description

This is a full-time, on-site role for a Social Media Marketing Lead located in Mumbai, India.

The Social Media Marketing Lead will be responsible for:

1. Developing and implementing social media strategies tailored for the India market

2. Managing content creation, ensuring alignment with brand guidelines and marketing objectives

3. Overseeing digital asset management, optimizing content for timely and platform-specific execution

4. Collaborating with internal teams to integrate brand campaigns into digital strategies

5. Conducting website audits, maintaining content accuracy, user experience, and brand consistency

6. Liaising with regional marketing managers to adapt national campaigns for local audiences

7. Providing creative inputs for Malabar's development teams to refine digital assets and functionalities

8. Tracking social media engagement and analyzing performance metrics for continuous improvement

9. Staying ahead of trends, tools, and innovations in digital marketing and social media

Qualifications

• Experience in Social Media Strategy, Analytics, and Performance Tracking
• Skills in Content Creation, Copywriting, and Visual Design
• Proficiency in Social Media Management Tools and Platforms
• Strong Communication, Organizational, and Interpersonal Skills
• Knowledge of Digital Marketing and SEO Principles
• Ability to work independently as well as part of a team
• Experience in the retail or luxury goods industry is a plus
• Bachelors degree in marketing, Communications, or related field