Social Media Marketing Intern

Company Description Helpling APAC is Singapore's leading online platform for on-demand home services, enabling customers to book vetted and insured cleaners quickly via website or app. The platform provides cleaning professionals with easy access to new clients and a structured, dignified work environment. Founded in January 2014 by Benedikt Franke, Philip Huffmann, and Rocket Internet, Helpling has since expanded with strong backing from international investors. Supported by firms such as Mangrove Capital Partners, Phenomen Ventures, Point Nine Capital, Lukasz Gadowski, Lakestar, and Kite Ventures, Helpling continues to grow its footprint in the region and innovate within the home services space.

Role Description As a Social Media Marketing Intern at Helpling APAC, you will support day-to-day social media activities across platforms such as Instagram, Facebook, TikTok, and LinkedIn. You will assist in planning and publishing content, drafting captions, scheduling posts, and engaging with the online community through comments and direct messages. The role includes helping analyze performance metrics, monitoring trends, and proposing ideas to improve brand visibility and engagement. You will collaborate with marketing and operations teams to align social content with ongoing campaigns and promotions. This is an internship role based in Singapore with a hybrid work arrangement, combining in-office collaboration with some work-from-home flexibility.

Qualifications

• Ability to demonstrate skills in Social Media Marketing and Social Media Content Creation, including basic familiarity with major social platforms and content formats.
• Foundational knowledge in Digital Marketing and Marketing, with interest in campaign planning, audience targeting, and performance tracking.
• Strong Communication skills, with clear written and spoken English and the ability to adapt tone to different audiences.
• Comfort using social media management tools or willingness to learn (e.g., scheduling, analytics, and reporting tools).
• Attention to detail, creativity, and the ability to follow brand guidelines and deadlines.
• Currently studying or recently completed studies in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience.
• Interest in startups, online platforms, or the home services industry; prior internship or project experience in social media or digital marketing is an advantage.