Social Media Marketing Executive

Job Responsibilities

Social Media Management

• Develop and execute social media strategies to increase brand awareness, customer engagement, and online visibility.
• Plan, schedule, and publish content across Instagram, Facebook, TikTok, LinkedIn, and other relevant digital platforms.
• Maintain a content calendar to ensure consistent and timely communication aligned with marketing objectives and brand guidelines.

Content Creation

• Create engaging and creative content, including social media posts, short-form videos, reels, graphics, and promotional materials for the company's FMCG and food brands.
• Write compelling captions and marketing copy that resonate with target audiences.
• Work closely with internal teams to develop creative assets that support product launches, promotional campaigns, and seasonal marketing activities.

Community Engagement

• Monitor and manage the company's social media platforms by responding to comments, messages, and customer enquiries in a timely and professional manner.
• Foster positive online communities and enhance customer engagement through meaningful interactions.

Digital Marketing & Campaigns

• Coordinate influencer collaborations, brand partnerships, and user-generated content initiatives.
• Support the planning and execution of digital marketing campaigns and social media advertising.
• Monitor social media trends, emerging platforms, and competitor activities to recommend new ideas and opportunities for audience growth.

Analytics & Reporting

• Track campaign performance using social media analytics and reporting tools.
• Prepare regular reports on key performance indicators (KPIs), audience engagement, campaign effectiveness, and recommendations for continuous improvement.

Requirements

• Diploma or Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related discipline.
• At least 2 years of relevant experience in social media management, digital marketing, or content creation.
• Strong copywriting, communication, and storytelling skills.
• Hands-on experience managing business social media accounts across multiple platforms.
• Familiarity with social media scheduling and analytics tools.
• Proficiency in Canva, Adobe Photoshop, CapCut, or other graphic design and video editing software.
• Creative, detail-oriented, and able to manage multiple projects in a fast-paced environment.