Develop and implement integrated marketing campaigns that combine digital, social media, and traditional channels.
Manage and grow the brand presence across major social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) by creating and curating engaging content.
Plan and oversee marketing activities, including email marketing, event promotion, advertising, and partnerships.
Collaborate with creative, sales, and product teams to ensure campaign messaging is consistent and impactful.
Monitor market trends, competitor activity, and audience preferences to adjust strategies and uncover growth opportunities.
Analyze campaign and channel performance, report on ROI and KPIs, and recommend improvements.
Manage day-to-day interactions and engagement with the audience across platforms; respond to comments and resolve customer issues.
Allocate and track marketing budgets, including paid social campaigns and ad spends.
Requirements
Bachelor's degree in marketing, communications, or a related field.
Experience in planning and executing marketing campaigns and social media strategies.
Proficiency in social media management, marketing automation, and analytics tools.
Excellent written, verbal, and creative communication skills.
Strong organizational, analytical, and project management abilities.
Preferred Qualifications
Experience managing social media handle LinkedIN, X, Facebook and Instagram
Knowledge of SEO, SEM, and digital marketing trends.
Background working with influencers, partners, or brand ambassadors.
