Social Media Marketing Executive

VidUnit Media Pvt. Ltd. is a data-driven influencer, publisher, and brand management platform empowering creators and brands through strategic storytelling and performance-focused digital solutions. Learn more at vidunit.com.

This role will also contribute to the digital presence of:

• Puntoon Kids children's edutainment content brand
• Rising Rook Chess Competition monthly youth-focused chess events

Key Responsibilities:

Social Media Management:

Assist in creating, scheduling, and publishing content across Facebook, Instagram, YouTube (shorts), and other relevant platforms.

Draft engaging posts, stories, reels/short-form videos, thumbnails, and event creatives.

Maintain platform-specific content calendars for all three brands.

Community Engagement & Growth:

Monitor daily engagement including likes, comments, shares, DMs and respond in a timely, brand-appropriate manner.

Handle parent/student inquiries for Rising Rook Chess event registrations.

Build a positive community for Puntoon Kids, ensuring content is safe, fun, and child-friendly.

Campaigns & Promotions:

Assist the marketing team in planning and executing social media campaigns, influencer collaborations, and paid promotions.

Support monthly Rising Rook Chess competition campaigns (pre-event hype, live/event-day updates, results announcements).

Insights, Analytics & Reporting:

Track and analyze platform insights to identify trends and performance patterns.

Prepare weekly and monthly performance reports for VidUnit Media, Puntoon Kids, and Rising Rook Chess.

Use insights to recommend improvements in content strategy, posting frequency, and engagement.

Research & Trend Monitoring:

Conduct competitor research across all three niches (influencer marketing, kids content, chess events).

Stay updated on social media algorithm changes, trending formats, and best practices.

Content Support & Coordination:

Coordinate with designers, editors, and internal teams for timely content delivery.

Assist with video ideation/scripts, especially for Puntoon Kids and VidUnit social pages.

Qualifications & Skills

• Recent graduate in Marketing, Communications, Media, Digital Marketing, or related fields.
• Hands-on familiarity with Facebook, Instagram, Meta Business Suite, Creator Studio, and platform insights.
• Strong written communication and a good sense of storytelling.
• Proficiency in Canva, Adobe Spark, or other design/content creation tools (preferred).