Social Media Marketing Executive

Key Responsibilities:

• Create engaging content including reels, posts, job posters, carousels, stories, etc., tailored for various social media platforms such as Instagram, Facebook, YouTube, Twitter, LinkedIn, Threads, WhatsApp, etc.
• Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms.
• Stay updated with the latest social media trends, tools, and best practices to drive continuous improvement in campaigns.
• Utilize videography and photography skills to produce high-quality visual content that aligns with brand aesthetics.
• Craft compelling captions and scripts for reels and videos that resonate with the target audience and enhance engagement.
• Plan and maintain a content calendar, ensuring timely and consistent posting schedules across all channels.
• Ensure each post reflects the company's brand identity, tone, and messaging guidelines.
• Analyze social media analytics and manage data to track performance metrics, identify trends, and optimize strategies.
• Engage with the audience by responding to comments, messages, and mentions in a timely and professional manner.
• Collaborate with internal teams to align social media strategies with overall marketing objectives and campaigns.
• Monitor competitors and industry trends to identify opportunities for growth and improvement in social media efforts.
• Adhere to legal guidelines and privacy policies related to social media marketing and content creation.

Requirements:

• Proven experience in creating and managing social media content across multiple platforms.
• Strong understanding of social media marketing techniques and strategies.
• Proficiency in using social media management tools and analytics platforms.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work effectively independently and as part of a team in a fast-paced environment.
• Creative thinking and problem-solving skills to adapt to evolving social media trends.
• Videography and photography skills, with experience in editing software, is a plus.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Key Skills:

• Social Media
• Brand Marketing
• Posters
• Content Editing