Social Media Marketing Executive

Job Objective

• We are looking for an experienced and creative Social Media Marketing Executive to manage and grow the social media presence of Eskag Group's diverse businesses across B2B, B2C and D2C markets. • The candidate will develop social media strategies, manage content, coordinate creative production, increase engagement and build strong digital visibility across pharmaceuticals, healthcare, nutraceuticals, B2B ingredients and liposomal cosmetics.

Key Responsibilities

• Develop and execute social media strategies aligned with individual brand and business objectives. • Manage Instagram, Facebook, LinkedIn, YouTube and other relevant social media channels. • Create and maintain monthly content calendars for multiple brands and business verticals. • Develop content ideas for posts, carousels, reels, videos, stories, infographics and other social formats. • Create separate content strategies for B2B, B2C and D2C audiences. • Manage the content process from ideation and briefing to publishing and performance analysis. • Work closely with graphic designers, video editors, content writers, marketing and business teams. • Develop content around products, technologies, industry developments, educational topics, campaigns, events and brand initiatives. • Maintain consistency in brand messaging, visual identity and tone of communication. • Monitor comments, messages, mentions and audience interactions and coordinate appropriate responses. • Support social media campaigns for product launches, exhibitions, trade shows, healthcare initiatives and promotional activities. • Monitor competitors and industry trends to identify relevant content opportunities. • Track reach, impressions, engagement, followers, video views, website traffic and leads. • Prepare regular social media performance reports with actionable insights. • Coordinate with the PPC / Performance Marketing team to support paid social campaigns. • Stay updated with social media algorithms, platform updates, content trends and emerging formats.

Skills & Qualifications

• Minimum Graduate in any relevant discipline. • Preferred: Degree in Marketing, Digital Marketing, Mass Communication, Journalism, Advertising, Business Management or a related field. • Minimum 3 years of hands-on experience in Social Media Marketing. • Proven experience managing social media accounts for brands or organisations. • Strong understanding of Instagram, Facebook, LinkedIn and YouTube. • Good knowledge of content strategy, social media analytics and audience engagement. • Strong understanding of B2B, B2C and D2C social media marketing. • Good copywriting and communication skills. • Ability to develop creative content ideas and social media campaigns. • Basic knowledge of Canva or other creative/content tools will be an advantage. • Knowledge of Meta Business Suite, LinkedIn analytics and other social media management/analytics tools. • Strong analytical, coordination, organisational and communication skills. • Ability to manage multiple brands and content calendars simultaneously.

Key Performance Expectations

• Growing and managing brand social-media presence. • Developing engaging and consistent content. • Increasing organic reach and audience engagement. • Building relevant B2B and B2C audiences. • Supporting lead generation and customer acquisition. • Developing successful reels, video and campaign content. • Using social-media analytics to improve content performance. • Managing multiple brands and business verticals.

Preferred Industry Experience

• Experience in Pharmaceuticals, Healthcare, Nutraceuticals, Cosmetics, Skincare, Medical Services, B2B Manufacturing/Ingredients or D2C/E-commerce will be an advantage.

Location: Kolkata

Mode of Work : In Office

Employment Type : Full-time (6 days per week)