Social Media Marketing & Content Specialist

COMPANY OVERVIEW

At Tulip CRM (tulpcrm.com), we specialize in building powerful, custom IT software and Customer Relationship Management (CRM) platforms. We are expanding our digital presence and looking for a creative, data-driven Social Media Marketing & Content Specialist to join our team in India.

If you are passionate about building organic online communities, keeping up with B2B tech trends, and possess video editing skills to create engaging content, we want to hear from you!

JOB OVERVIEW

• Shift: Standard hours, but must be flexible and willing to work US shifts if required by business needs.

• Experience: 2–5 years in Social Media Management, Content Creation, or a similar role.

KEY RESPONSIBILITIES

Social Media Strategy & Management

• Develop and execute platform-specific strategies to grow followers, reach, and engagement organically across channels including Instagram, Facebook, LinkedIn, YouTube, Reddit, and Google Ads,Tik Tok.

• Accelerate brand reach and presence by identifying modern trends, relevant hashtags, and high-impact content opportunities.

• Design and maintain a comprehensive social content calendar that optimizes posting schedules, captions, and specific formats for each target platform.

• Monitor industry developments, social media trends, and competitor activities to keep Tulip CRM ahead of the curve.

CONTENT CREATION & VIDEO EDITING

• Assist in light video editing and basic content formatting as needed to match platform specifications 

• Leverage Adobe Premiere or an equivalent software platform to deliver basic, clean, and engaging video edits.

• Collaborate seamlessly with internal teams (marketing, creative, sales, recruiting, and events) to align social media efforts with broader marketing initiatives and corporate objectives.

ANALYTICS & OPTIMIZATION

• Analyze social media data and develop regular performance reports highlighting reach, engagement, traffic, and conversion metrics.

• Translate data and actionable insights into optimized campaigns, proactively recommending new opportunities for growth.

• Stay continuously updated on platform algorithm changes, policies, and emerging digital marketing trends.

REQUIREMENTS & QUALIFICATIONS

• Technical Skills: Basic to intermediate experience with video editing software (Adobe Premiere Pro, CapCut, or equivalent tools).

• Platform Expertise: Solid understanding of running and growing organic channels (LinkedIn, Instagram, Reddit, YouTube, Facebook) and familiarity with Google Ads,Tik Tok.

• Communication: Excellent written and verbal communication skills in English, with an ability to write engaging copy tailored to a B2B/tech audience.

• Flexibility: Openness and readiness to support US time zone shifts when campaign launches or team coordination requires it.

• Mindset: Proactive, creative, data-oriented, and capable of working collaboratively across multiple internal departments.

WHAT WE OFFER

• Opportunity to shape the digital footprint of a growing CRM software platform.

• Collaborative and dynamic work environment.

• Competitive salary package.