Fossil Group is a global retailer specializing in the design, innovation and marketing of fashion lifestyle and accessory products. At the heart of Fossil Group&aposs vision is a commitment to fostering creativity and delivering the best in design through its three core businesses: the Fossil brand; the Skagen brand; and a multi-brand watch portfolio business. This portfolio includes Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade, Marc by Marc Jacobs, Michael Kors, Michele, Relic, Tory Burch and Zodiac. Fossil Group is constantly developing its businesses through core competencies in innovative branding, world-class design and dynamic global distribution.
Make An Impact
Job Title: Assistant Manager, Social Media
Location: India
Reports To: Senior Brand Manager
Department: Marketing
Employment Type: Full-Time
Job Summary:
We are seeking a creative, analytical, and detail-oriented Assistant Manager, Social Media to support the execution
of our social media strategy for Fossil Brand. This role will assist in managing daily social media activities, content
creation, campaign planning, performance tracking, and community engagement to drive brand awareness,
engagement, and growth across all platforms.
Key Responsibilities:
Assist in developing and implementing the social media strategy to align with overall marketing goals
Manage daily posting, scheduling, and content planning across all major social media platforms (e.g.,
Instagram, Facebook, LinkedIn, YouTube)
Coordinate with design, content, and marketing teams to create engaging text, image, and video content
Monitor social media channels for trends, engagement opportunities, and feedback
Supervise the social media agency
Respond to comments and messages in a timely and professional manner
Analyze performance metrics and generate reports to assess the effectiveness of campaigns and content
Support paid social media campaigns, including setup, monitoring, and reporting
Assist in influencer collaborations and partnerships
Stay updated on the latest social media trends, tools, best practices, and platform updates
Liaise with internal departments, external vendors and partners. Should be a team player and excel in building a good
rapport within as well as outside the organization. Must be able to deal with regional and global teams as per
protocol for various day to day plans & reports
Qualifications:
Masters degree in Marketing, Communications, Media Studies, or a related field
Minimum 3 years of experience in social media management or digital marketing
Strong understanding of all major social media platforms and analytics tools (e.g., Meta Business Suite,
Google Analytics, Hootsuite, Sprout Social)
Excellent written and verbal communication skills
Creative mindset with the ability to craft compelling content
Experience with content creation tools (e.g., Canva, Adobe Creative Suite) is a plus
Previous experience in brand building or working with influencers
Ability to manage multiple tasks and projects in a fast-paced environment
