Social Media Manager

ZHOR is a community-first performance and culture brand building the future of running in India. We go beyond traditional running clubs to create a movement around running, identity, and community. Through curated experiences, cultural collaborations, and content, we're making running more accessible, social, and aspirational for India's next generation.

We're building a brand at the intersection of running, fashion, music, lifestyle, and youth culture — and content is at the heart of everything we do.

We're looking for a Social Media Manager who understands internet culture, has a strong creative eye, and knows how to turn content into cultural relevance. You'll own ZHOR's social media presence, develop content strategies, and build a brand people genuinely want to be associated with.

This isn't a conventional social media role. We want someone who can spot trends before they peak, create content people want to share, build original content IPs, and give ZHOR a distinct voice in India's running and lifestyle culture.

What you'll do:

• Own ZHOR's social media strategy, content calendar, and day-to-day execution.
• Develop original content formats, Reels, and IPs that drive reach, engagement, and community growth.
• Stay on top of Gen Z culture, internet trends, fashion, music, fitness, and lifestyle.
• Work closely with the founders, videographers, editors, and community team to turn ideas into compelling content.
• Build ZHOR's visual identity, storytelling, and tone of voice across platforms.
• Track content performance and continuously experiment with formats, hooks, and creative strategies.
• Identify creators, cultural moments, and collaborations that can help ZHOR grow organically.

• Strong understanding of Instagram, Reels, content strategy, and social media growth.
• Excellent creative instincts and a sharp eye for aesthetics, storytelling, and branding.
• Deep awareness of Gen Z culture, emerging trends, and what makes content shareable.
• Ability to turn abstract ideas into actionable content concepts and repeatable IPs.
• Strong communication, writing, and creative thinking skills.
• Comfortable taking ownership, working in a fast-paced startup environment, and experimenting without waiting for instructions.
• A genuine interest in running, fashion, music, lifestyle, or community-led brands is a plus.
• A portfolio, personal content page, or examples of work demonstrating your creative thinking and execution are highly preferred.