Social Media Manager

Job Overview

We are seeking a highly dynamic, news-obsessed and strategically-minded Social Media Manager to elevate our news channel's digital presence and brand visibility.

In this role, you won't just be posting links; you will be the bridge between our newsroom and our digital audience. You will translate complex geopolitics, breaking business news and current affairs into engaging, trend-setting social content. The ideal candidate possesses strong editorial judgment, deep SEO knowledge and the technical know-how to execute both organic growth and paid boosting strategies.

Key Responsibilities

1. Editorial & Content Management

News & Geopolitics Savvy: Monitor daily current affairs, national/international news and business developments to ensure our channels are first to report accurately.

Content Operations: Manage the end-to-end digital content pipeline from selecting which news stories to feature, to scripting short-form video copy, to scheduling posts for peak audience engagement.

Journalistic Integrity: Ensure all social media copy maintains the channel's credibility, avoiding misinformation while maximizing engagement.

2. Social Media Growth & Brand Visibility

Trend Jacking: Identify internet trends, viral formats, memes and audio cues early, adapting them ethically to fit news and current affairs reporting.

Audience Engagement: Manage and grow our communities across platforms (X/Twitter, YouTube, Instagram, Facebook, LinkedIn and WhatsApp Channels).

Paid Campaigns: Execute and optimize paid boosts and ad campaigns to increase reach, target specific demographics and drive subscriptions/views.

3. SEO & Traffic Generation Website SEO: Implement on-page SEO best practices (meta descriptions, keyword-rich headlines, alt text) on our website to ensure news articles rank high on Google News and Search.

4. Social SEO: Optimize video titles, descriptions and hashtags on YouTube and TikTok/Reels to maximize algorithmic discoverability.

Required Skills & Qualifications

Experience : 3–5 years of experience managing social media, preferably for a news media house, digital publisher or PR agency.

Domain Knowledge : Strong understanding of global geopolitics, domestic current affairs and business/market trends.

SEO Expertise : Proficiency with tools like Google Analytics, Google Trends, SEMrush or Ahrefs.Technical 

Tools : Experience with Meta Business Suite, X Pro (TweetDeck), Google Ads manager and basic graphic/video tools (Canva, CapCut).

Soft Skills : Ability to work under tight deadlines, excellent crisis management skills and impeccable copy-editing skills.