Social Media Manager

Company Description Vogue Jewellers is a designer jewelry brand focused on creating distinctive, high-quality pieces for a diverse clientele. The company emphasizes craftsmanship, contemporary design, and attention to detail in every collection. Team members collaborate closely across design, marketing, and sales to deliver a premium customer experience. Vogue Jewellers is growing its presence and brand visibility, offering opportunities for creative professionals to shape its digital identity. The organization values integrity, innovation, and a customer-centric approach in all aspects of its operations.

Role Description This is a full-time, on-site Social Media Manager role based in Kolkata. The Social Media Manager will plan, create, and publish content across social media platforms to showcase designer jewelry collections and brand stories. Responsibilities include:

• Managing the social media calendar
• Ideation and planning of marketing and sales campaign.
• monitoring social media performance responding to comments and messages, and engaging with the online community.
• The Social Media Manager will also collaborate with marketing and sales teams to support product launches, promotions, and events, while staying updated on industry and social media trends.
• Manage website catalouging.

Qualifications

• Strong Social Media Marketing and Social Media Optimization (SMO) skills, including experience managing brand pages and campaigns.
• Proficient in Content Strategy and Writing, with the ability to create clear, compelling, and brand-aligned copy.
• Ability to use image generation using Generative AI.
• Excellent Communication skills, with the ability to engage diverse audiences and collaborate effectively with internal teams.
• Experience with social media analytics tools and basic knowledge of paid social advertising is preferred.
• Familiarity with fashion or jewelry brands, visual storytelling, and current digital trends is an advantage.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Ability to work on-site in Kolkata, manage multiple tasks, and meet deadlines in a fast-paced environment.

Tools

• Media generation using AI like Gemini Pro, Runway ML.
• CANVA.
• Meta Ads.
• Google Ads