Job Description: Social Media & Content Manager
Department: Marketing VLCC School of Beauty
Location: VLCC Corporate Office, Gurgaon
CTC: Up to 9 LPA
Role Overview
VLCC School of Beauty is seeking a creative, fast-thinking, and detail-oriented Social Media & Content Manager to lead end-to-end content creation across Instagram, Facebook, YouTube, LinkedIn, and WhatsApp channels.
This role requires strong storytelling ability, video scriptwriting experience, and hands-on ownership of creator-driven content. You will collaborate closely with designers, institute teams, and student creators to build a strong digital presence for India's leading beauty & wellness education brand.
Key Responsibilities (KRAs)
1. Social Media Content Management (Organic)
- Build monthly content calendars for Instagram, Facebook, YouTube, and LinkedIn.
- Create high-engagement posts around beauty, skin, hair, makeup, and student life.
- Produce compelling content showcasing institute life:
- Student success stories
- Placements
- Events & workshops
- Faculty features
2. Content Ideation & Scriptwriting
- Develop concepts, reel ideas, scripts, supers, and storyboards.
- Identify trending formats and adapt them to VLCC School of Beauty's tone.
3. Website & Performance Creative Content
- Write content for landing pages, blogs, web pages, and institute information pages.
- Provide copy and content direction for performance creatives (static + video).
- Ensure brand alignment across all Meta & Google creative assets (no media buying involved).
4. Creator & Vendor Management
- Identify, brief, and manage external creators, freelance talent, and student ambassadors.
- Coordinate reel shoots, campus content creation, and faculty-led video sessions.
5. Cross-Functional Collaboration
- Work closely with the design team for creative outputs.
- Coordinate with institute teams for classroom footage, events, testimonials, and workshops.
6. Reporting & Analytics
- Track engagement, reach, and content performance.
- Prepare monthly insights and recommend optimization strategies.
Eligibility Criteria
Educational Qualification
- Bachelor's Degree in Marketing, Mass Communication, Journalism, English, or related fields.
- Certifications in Digital Content, Beauty, or Social Media are a plus.
Experience
- 35 years of relevant experience in social media & content creation.
- Experience in beauty, wellness, education, youth or lifestyle brands preferred.
- Must have handled Instagram Reels strategy, scripting & creator management.
