Social Media Manager

Key Responsibilities:

1. Social Media Strategy

• Own Vedam's social media strategy across Instagram, LinkedIn, YouTube and other relevant platforms.
• Build and execute monthly and quarterly content strategies aligned with brand and business goals.
• Define content pillars, formats, narratives and platform-specific strategies.
• Build a strong understanding of Vedam's audience and what makes the brand relevant to students, parents and the larger tech ecosystem.
• Track content performance and continuously improve the strategy based on audience behaviour and insights.

2. Storytelling & Content

• Be the storytelling brain behind Vedam's content.
• Identify interesting stories from campus, students, faculty, leadership, technology, achievements and everyday moments.
• Turn raw information, events and achievements into compelling narratives.
• Develop concepts for reels, long-form videos, student stories, founder content, campus content and brand campaigns.
• Develop and guide scripts, hooks, captions and creative narratives.
• Push the team beyond generic education-category content and build a distinctive Vedam voice.
• Stay on top of cultural moments, trends and formats that can be relevant to the brand.

3. Brand Building

• Help shape and strengthen Vedam's brand identity across digital and offline touchpoints.
• Ensure consistency in brand voice, messaging, visual language and storytelling.
• Work closely with leadership to translate business priorities into strong brand communication.
• Identify opportunities for brand moments, campaigns, partnerships and topical conversations.
• Build a brand that has relevance beyond admissions and promotional communication.

4. Team Leadership

• Lead and manage a team of social media, content, design, video and production professionals.
• Set briefs, priorities, timelines and quality benchmarks for the team.
• Review content and provide clear creative direction and feedback.
• Build efficient workflows from ideation briefing production publishing analysis.
• Mentor team members and help improve their creative and strategic capabilities.
• Coordinate with freelancers, agencies, creators and production partners wherever required.

5. Campaigns & Integrated Marketing

• Conceptualise and execute campaigns across social, digital, campus and offline channels.
• Work closely with performance marketing to ensure brand and acquisition communication work together.
• Collaborate with PR, partnerships, admissions and campus teams on key initiatives.
• Own social media communication for launches, events, student achievements, admissions cycles and major brand moments.

6. Content Production

• Work closely with DOPs, editors, designers, photographers and creators to develop high-quality content.
• Build content calendars and production plans across campuses.
• Ensure the team has a strong pipeline of content rather than operating on last-minute requirements.
• Be comfortable getting into the details — from the campaign idea and script to the final edit, thumbnail and caption.
• Maintain a high creative bar across everything that goes out from the brand.

7. Analytics & Growth

• Own social media performance and reporting.
• Track reach, engagement, watch time, retention, CTR, follower growth and other relevant metrics.
• Translate performance data into actionable content and brand insights.
• Experiment with new formats, platforms and storytelling approaches.
• Balance brand-building with measurable business outcomes.