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Social Media Manager

Social Media Manager

UpGrad
  • Posted a month ago
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Job Description

Social Media & Brand Marketing Manager

Location: Noida (Work From Office) - 5 Days

Experience: 7–8 Years

Employment Type: Full-time

Role Overview

We're looking for a strategic, creative, and execution-focused Social Media & Brand Marketing Manager to lead our digital brand presence. The ideal candidate has a proven track record of scaling social channels, creating high-impact content, driving audience engagement, and translating brand strategy into measurable business outcomes.

Key Responsibilities

  • Own and drive audience growth, engagement, and lead generation across Instagram, LinkedIn, and other relevant social platforms.
  • Develop and execute integrated social media campaigns aligned with brand, marketing, and business goals.
  • Conceptualize, script, and lead the production of high-performing short-form and long-form content.
  • Serve as the face of the brand for videos, webinars, interviews, podcasts, and social-first content.
  • Partner with design, performance marketing, and content teams to execute compelling, insight-led campaigns.
  • Track, analyze, and optimize content performance using platform insights and data to maximize reach, engagement, and conversions.
  • Stay ahead of platform trends, algorithm changes, and emerging content formats to maintain a competitive edge.
  • Build and scale influencer, creator, and community-led marketing initiatives that strengthen brand visibility and credibility.

What We're Looking For

  • 7–8 years of experience in Social Media, Brand Marketing, or Digital Marketing.
  • Demonstrated success in growing social media platforms and executing high-impact campaigns.
  • Exceptional storytelling, content strategy, and creative thinking skills.
  • Strong on-camera presence with confidence in representing the brand.
  • Hands-on experience managing influencer partnerships and creator ecosystems.
  • Data-driven mindset with strong analytical and campaign optimization skills.
  • Excellent communication, stakeholder management, and cross-functional collaboration abilities.
  • Thrives in a fast-paced, high-growth environment with a bias for execution.

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