Social Media Manager

TroothPaste Media is a digital media and strategic communications company. We run content for political campaigns and brands across Punjab.

What you'll do

• Manage the social handles for several client accounts across Instagram, Facebook, YouTube and X
• Write sharp Punjabi captions, hooks and campaign copy in each client's voice
• Plan and schedule content calendars, and coordinate with editors and designers
• Track reach and engagement, and report weekly to clients and the team
• React quickly to news and political developments with timely posts

You must have

• Fluent Punjabi reading and writing in Gurmukhi, plus working Hindi and English
• 1–2 years of experience handling social pages for political, media or brand accounts
• A strong feel for Punjab's politics, local issues and online mood
• Comfort with Meta Business Suite, YouTube Studio and basic analytics

Good to have: experience with election or campaign work, and with paid Meta ads.