Social Media Manager
- Posted 2 months ago
- Be among the first 10 applicants
Job Description
Role Overview
- We are looking for a YouTube Specialist who can build and scale our financial education channel from scratch. This is a full-ownership role from strategy and scripting to production, publishing, and engagement.
- The candidate must understand financial content, compliance sensitivity, and YouTube growth mechanics.
- This is not just a content role. This is a growth engine role.
Key Responsibilities
1. Channel Strategy & Positioning
- Launch and structure the YouTube channel aligned with financial brand positioning
- Define content pillars (Bonds, Fixed Income, Investor Education, Product Explainers)
- Conduct keyword research for high-intent finance queries
- Identify content gaps from competitors
2. Financial Content Planning & Scripting
- Create monthly content calendars aligned with marketing goals
- Write clear, compliant, high-retention scripts
- Simplify complex concepts like YTM, credit ratings, risk profiling
- Work with compliance team for required disclaimers
3. Production & Shoot Management
- Coordinate shoots (in-house or with vendors)
- Direct anchors/experts during filming
- Ensure professional quality (audio, lighting, delivery)
- Guide editing for retention, hook strength, and CTAs
4. SEO, Publishing & Optimization
- Upload with SEO-optimized titles & descriptions
- Create high-CTR thumbnails
- Implement YouTube Shorts strategy
- Optimize end screens, chapters, tags
5. Growth & Performance Tracking
- Monitor CTR, retention, watch time, subscribers
- Improve performance via thumbnail & title testing
- Align content with lead generation funnel
- Share monthly analytics reports
Required Skills
- Strong understanding of YouTube algorithm, SEO & analytics (CTR, retention, watch time)
- Experience managing a YouTube channel end-to-end
- Ability to write clear, engaging scripts for financial content
- Basic knowledge of bonds, fixed income & investor education topics
- Experience in thumbnail planning & title optimization
- Working knowledge of video production & editing tools
- Data-driven mindset with monthly performance reporting capability
- Ability to work with compliance-sensitive financial content
More Info
Job Type:
Industry:
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Key Skills
CTR
YouTube algorithm
editing tools
Bonds
thumbnail planning
watch time
investor education
title optimization
data-driven mindset
compliance-sensitive financial content
managing a YouTube channel
About Company
Skills:
Social Media Optimization (SMO), Social Media Marketing, Analytics Tools, Digital Marketing, Performance Reporting, Content Strategy
Skills:
social analytics , Mobile shooting
Skills:
Communication Skills, Design, Social Media Marketing, Client Servicing, Analytics Tools, Meta Business Suite
Skills:
SEO, Sem, Email Marketing, analytics tools, social media, Budget Management
Skills:
Social Media Marketing, Content Strategy, Analytics tools, Platform-specific strategies, Social media practices