Social Media Manager

The Pencil Advertising is an e-commerce enabler committed to helping businesses grow through comprehensive full-funnel solutions. We specialize in managed consultancy services for some of the largest online marketplaces in India. By partnering with us, businesses can elevate their presence in the online retail world. Our goal is to empower brands to succeed in the competitive landscape of e-commerce with strategy and support tailored to their needs.

This is a full-time, on-site Social Media Manager role located in Ahmedabad. The Social Media Manager will be responsible for designing, implementing, and managing social media strategies to enhance brand visibility and engagement. Tasks include creating, curating, and scheduling content, monitoring analytics, optimizing social media platforms, and collaborating with the content and marketing teams. The role also involves engaging with online audiences and staying updated on social media trends to inform strategies.

• Proven expertise in Social Media Marketing and Social Media Optimization (SMO) to increase brand awareness and engagement.
• Strong skills in content strategy and creative writing to craft compelling social media posts and campaigns.
• Excellent verbal and written communication skills to interact with audiences and convey brand messages effectively.
• Analytical skills to monitor, interpret, and leverage social media analytics for performance improvement.
• Experience with social media management tools and platforms is a plus.
• Ability to work collaboratively within a team as well as independently.
• Background in marketing, communications, or a related field; a bachelor's degree is preferred but not mandatory.
• Familiarity with the e-commerce industry is an added advantage.