Social Media Manager

Social Media Manager – Advertising Agency

Location: Mumbai

Experience: 4–7 Years

Industry: Advertising / Digital / Creative Agency

Employment Type: Full-time

Role Overview

We are looking for an experienced Social Media Manager to lead social media strategy, content planning, and execution for leading brands. The ideal candidate should have strong experience working with advertising/digital agencies, a sharp understanding of social media trends, and the ability to translate brand objectives into engaging, platform-specific content.

Key Responsibilities

• Develop and execute social media strategies aligned with brand objectives and business goals.
• Manage social media accounts across platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
• Create and manage monthly/weekly content calendars, ensuring timely and consistent execution.
• Work closely with Creative, Copy, Strategy, Influencer, and Client Servicing teams to develop integrated social campaigns.
• Develop concepts for always-on content, topical campaigns, brand campaigns, reels, stories, and engagement-led initiatives.
• Stay updated on social media trends, platform updates, internet culture, memes, creators, and emerging formats.
• Monitor social media performance and prepare monthly reports, insights, and recommendations.
• Use data and audience insights to optimise content and improve engagement, reach, and overall performance.
• Manage client relationships and participate in client presentations and review meetings.
• Coordinate with designers, copywriters, video teams, influencers, and external partners to ensure smooth execution.
• Track competitors and identify opportunities for brands to participate in relevant conversations and trends.
• Ensure all content is aligned with brand guidelines, tone of voice, and communication objectives.
• Support social media campaigns, launches, contests, influencer activations, and digital-first brand initiatives.

Required Skills & Experience

• 4–7 years of relevant experience in social media management, preferably within an advertising, creative, or digital agency.
• Strong understanding of social media platforms, content formats, trends, and audience behaviour.
• Experience handling multiple brands/clients simultaneously.
• Strong content planning and campaign development skills.
• Good understanding of social media analytics and performance metrics.
• Excellent communication and presentation skills.
• Ability to manage multiple projects, deadlines, and stakeholders.
• Strong understanding of Instagram/Reels and short-form video content.
• Creative thinking with a strong understanding of brand communication.
• Experience working with FMCG, lifestyle, consumer, automobile, or other consumer-facing brands will be an advantage.

Key Competencies

• Social Media Strategy
• Content Planning & Execution
• Campaign Development
• Trend & Cultural Intelligence
• Client Servicing
• Social Media Analytics
• Team Coordination
• Presentation & Communication
• Creative Thinking
• Project & Deadline Management