Social Media Manager

Company: The Indus Valley

Location: Bengaluru

Experience: 3–5 years preferred

Employment type: Full-time

About us

The Indus Valley is a healthy kitchenware brand committed to helping people build healthier kitchens through toxin-free cookware and thoughtfully designed products.

Role overview

We are looking for a Social Media Manager to own social media planning, content creation, influencer management and performance tracking. The ideal candidate combines strategic thinking with hands-on execution and is comfortable appearing in front of the camera.

Key responsibilities

• Develop and execute the social media strategy in line with brand and business objectives.
• Own the content calendar across relevant social media platforms.
• Create content around products, cooking, healthier kitchens, consumer needs and brand stories.
• Develop scripts, captions and briefs for reels, stories, posts and other content formats.
• Work closely with designers, videographers and editors to deliver engaging content.
• Appear on camera for product demonstrations, explainers and brand content.
• Identify, onboard and manage influencers and content creators.
• Handle influencer briefs, deliverables, timelines, approvals and content usage permissions.
• Manage community engagement and coordinate with customer support on queries and feedback.
• Track reach, engagement, shares, saves, follower growth, website traffic and relevant conversions.
• Prepare performance reports and use insights to improve content and influencer activity.
• Monitor platform trends and identify opportunities relevant to the brand.

Candidate requirements

• Experience managing social media for a consumer brand or agency; 3–5 years preferred.
• A portfolio demonstrating content creation and social media growth.
• Strong copywriting, storytelling and short-form video skills.
• Confidence in front of the camera and the ability to communicate product benefits clearly.
• Experience managing influencer partnerships.
• Understanding of social media analytics and KPI tracking.
• Strong planning skills, responsiveness and execution ownership.
• Interest in cooking, food, wellness, home or lifestyle categories.

Application requirements

Please share your CV, portfolio or accounts you have managed, examples of results achieved, and a short video featuring you on camera.