Social Media & Content Lead | Noida |12+ years
About the Role:
We are seeking an experienced Social Media & Content Leader to elevate our global wellness and Ayurveda brand. This role is for a strategic thinker with deep expertise in content marketing and social media, capable of building global visibility, engaging communities, and converting engagement into loyal customers.
Key Responsibilities:
Strategy & Leadership
- Develop and lead a global social media and content strategy aligned with the brand vision.
- Position the brand as a thought leader in wellness, Ayurveda, and holistic health.
- Ensure consistency of brand voice across all platforms and campaigns.
Content & Storytelling
- Lead end-to-end content creation: blogs, videos, reels, podcasts, emailers, campaigns, etc.
- Build storytelling frameworks to highlight Ayurveda's modern relevance in global wellness.
- Collaborate with experts, doctors, influencers, and wellness communities for authentic content.
Social Media Excellence
- Manage presence across Instagram, YouTube, LinkedIn, Facebook, Pinterest, X, and emerging platforms.
- Develop viral content strategies to scale reach and engagement.
- Design campaigns to build user communities and drive customer acquisition.
- Track performance using analytics tools and provide actionable insights.
Growth & Performance
- Own social media KPIs: reach, engagement, leads, conversion, and brand sentiment.
- Optimize campaigns using data insights to increase followers, engagement, and customer base.
- Manage paid and organic strategies for global audience growth.
Collaboration & Innovation
- Partner with design, PR, e-commerce, and product teams for integrated campaigns.
- Identify collaborations with influencers, wellness experts, and media globally.
- Stay ahead of trends in digital marketing, AI tools, and content technology.
Key Requirements:
- 12+ years of experience in content marketing, digital & social media strategy (preferably with global brands in wellness, fmcg, beauty, pharmaceutical, healthcare, or consumer sectors).
- Proven track record of building global brands through content and social media.
- Strong understanding of analytics, insights, and performance measurement.
- Ability to analyze and present social media metrics to leadership.
- Excellent leadership, communication, and storytelling skills.
- Global cultural awareness with the ability to localize content for diverse markets.
- Passion for wellness, Ayurveda, holistic living, and consumer engagement.
