Job Description

We're Hiring — Content & Channel Manager (YouTube + Instagram + LinkedIn)

Baat Gehrai Ki | Akshat Jindal is a growing Indian media brand (42K+ YouTube subscribers) producing well-researched documentaries and podcasts on business case studies, Indian history, geopolitics, and economics. We're scaling — and we need one sharp operator to run the entire content engine across YouTube, Instagram, and LinkedIn.

This is not a posting videos job. You will own the channel end to end — growth, packaging, team, guests, and presence.

Role: Content & Channel Manager (Full Ownership) Experience: 4–5+ years (mandatory) Location: Remote / India Type: Full-time / Retainer

YouTube — Own the Channel

End-to-end channel management: uploads, publishing schedule, and channel health
Full YouTube SEO: keyword research, titles, descriptions, tags, hashtags, end screens, playlists
Hands-on vidIQ proficiency — keyword research, outlier analysis, competitor tracking, Optimize scores, and using the data to make packaging decisions
Packaging strategy: working with thumbnails and titles to improve click-through and retention
Deep analytics: retention curves, traffic sources, CTR reasoning, and clear weekly/monthly growth reports
Podcast production: sourcing and outreach to guests, coordinating recordings, and managing the podcast pipeline end to end
Team building: hire, brief, and manage video editors and Shorts/Reel developers — quality control, deadlines, and output cadence
Repurpose long-form documentaries and podcast episodes into high-performing Shorts with strong hooks
Competitor and trend monitoring in the history / geopolitics / economics space

Instagram — Own the Presence

End-to-end IG strategy: Reels, carousels, Stories, and a consistent content calendar
Convert YouTube content into native, high-retention vertical Reels
Hook, caption, hashtag, and posting-cadence strategy
Community management: comments, DMs, and audience growth
Cross-promote YouTube ↔ Instagram as one unified brand

LinkedIn — Own the Brand Page (BaatGehraiKi)

Manage and grow the BaatGehraiKi LinkedIn page
Content calendar tied to new releases, milestones, and industry-relevant commentary
Repurpose documentary and podcast insights into LinkedIn-native posts
Engage with relevant professional and creator communities to build brand credibility

What We're Looking For

4–5+ years managing YouTube channels and social media — with measurable results to show
Hands-on vidIQ / TubeBuddy experience and genuine command of YouTube SEO and the algorithm
Proven ability to hire and manage a creative team (editors, designers, reel developers)
Experience with guest booking, outreach, and podcast coordination
Strong grasp of packaging, hooks, and retention — you understand why videos perform
Genuine interest in Indian history, geopolitics, economics, and business case studies
Excellent command of Hindi and English
Self-driven, organised, and able to run the channel with minimal hand-holding
Bonus: Canva/Photoshop, AI tools (ChatGPT, vidIQ AI, etc.), and basic editing

Compensation: Based on experience and proven track record. Share your expectations.

How to Apply: Send your CV + links to channels/pages you've managed (with before-and-after growth numbers) to [your email] or DM me. Tell us in 3–4 lines: a channel you grew, what you did, and the result.

Applications without proof of results won't be considered.

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