Social Media Manager/ Strategist

Company Description Social Butter Consultancy is a full-service social media marketing and design agency that helps brands build a strong, memorable online presence. The team specializes in social media management, content creation, brand strategy, and digital marketing solutions for clients across diverse industries. With a growing portfolio of over 50 clients across India, the agency focuses on data-driven, creative strategies that drive engagement and measurable business growth. Social Butter Consultancy partners with both emerging and established brands, emphasizing impact, meaningful connections, and long-term success. The agency offers an energetic, collaborative environment for marketing professionals looking to grow their careers in the advertising and marketing services industry.

Role Description The Social Media Manager/Strategist is a full-time, on-site role based in Delhi, India, responsible for planning and executing social media strategies for multiple brands. This role includes developing and managing content calendars, creating and supervising platform-specific content, and optimizing posts across channels such as Instagram, Facebook, LinkedIn, and other relevant platforms. The individual will monitor performance metrics, analyze campaign results, and refine strategies to improve reach, engagement, and conversions. Daily responsibilities also involve coordinating with designers and content creators, managing community interactions, responding to comments and messages, and maintaining brand consistency. The role requires close collaboration with clients and internal stakeholders to align social media activities with broader marketing and business goals.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow brand presence across platforms.
• Candidates should possess solid Content Strategy, Planning, Ideation and Writing skills to plan, create, and refine compelling, on-brand content.
• Candidates should possess excellent Communication skills, including clear client communication, team collaboration, and professional brand messaging.
• Candidates should possess familiarity with analytics tools, campaign performance tracking, and basic data interpretation to inform strategy decisions.
• Candidates should possess strong organisational skills, attention to detail, creativity, and the ability to work in a fast-paced, on-site team environment.
• Candidates should be adept in planning and executing content shoots.
• Marketing background in F&B / Hospitality is a bonus.