Social Media Manager

Company Description

Sociapa is a leading independent marketing agency in India, specializing in delivering integrated brand solutions that combine creativity, technology, and performance. Dedicated to helping brands achieve sustained impact, Sociapa excels in strategic thinking and end-to-end execution, particularly for FMCG and lifestyle sectors. Known for innovation, the agency leverages cutting-edge technologies such as AI-driven content optimization, programmatic media buying, and real-time performance tracking. Sociapa's commitment to transparency, accountability, and partnerships aligns with its vision of being India's most trusted brand partner. With its customer-centric ethos, Sociapa enables brands—from startups to established giants—to stay relevant in an ever-evolving digital world.

Role Description

This is a full-time, on-site Social Media Manager role based in Noida. The Social Media Manager will oversee and execute the company's social media strategies to enhance brand presence and engagement. Responsibilities include managing content creation, optimizing campaigns, analyzing social media metrics, and ensuring alignment with marketing objectives. Other day-to-day tasks will involve collaborating with creative and marketing teams, launching paid campaigns, conducting audience research, and moderating social media communities to foster meaningful interactions.

Qualifications

• Expertise in Social Media Management, Content Planning, and Campaign Strategy
• Proficiency in Analytics Tools, Social Media Platforms, Scheduling Tools, and Paid Ad Management
• Strong Communication, Copywriting, and Creative Thinking Skills
• Experience in Audience Engagement, Community Management, and Trend Analysis
• Ability to work cross-functionally and adapt in a fast-paced environment
• Qualifications in Marketing, Communications, or a related field are preferred
• Prior experience in handling brand strategies for industries like FMCG is a plus