Role: Social Media Manager
Reporting to: CMO
About Us: Scrubsy is India's #1 foam-based household cleaner - trusted by thousands of families for kitchen, bathroom, footwear, and all-purpose cleaning. We're a fast growing D2C brand under BoldChem Sciences Pvt. Ltd., scaling rapidly across Amazon, our own website, and quick commerce platforms. We are a funded organization. We move fast, we care deeply about quality, and we're building the team that is passionate!
Brief: As
Social Media Manager, you will own Scrubsy's presence across all social platforms. You will directly report to the CMO and be responsible for the full social content cycle: planning, briefing, scheduling, publishing and community management. You will bring creative ideas, have a strong instinct for what works on each platform and build a community of customers who genuinely look forward to seeing Scrubsy in their feed.
Key Responsibilities
- Own the social media calendar across all platforms
- Monitor brand mentions, tags and hashtags
- Own organic reach and follower growth — proactively design and execute campaigns built to travel, using trends, formats, and hooks that give content the best chance of going viral and reaching audiences well beyond our existing followers.
- Own follower growth, reach, engagement rate targets across all platforms
- Lead social media execution for all product launches and campaigns
- Maintain social performance reports
- Collaborate with various stakeholders
- Ensure brand consistency across all social platforms
- Participate in campaign ideation and brainstorming sessions
- Be updated on latest trends
What We Are Looking For
Mandatory Requirement
- 1 to 4 years of experience managing social media for a brand, agency, or content-led business
- Deep hands-on experience of multiple social media platforms
- Experience building and managing social media calendar
- Excellent written and verbal communication
Additional Requirement
- Prior experience in D2C, consumer brands, e-commerce or startup
- Familiarity with social scheduling tools
- Understanding of meme or viral culture
Who You Are
- Creative - you constantly think of engaging content ideas and storytelling formats
- Observant - you understand customer behaviour and what drives engagement online
- Ownership Driven - you take accountability for execution, engagement, and consistency
- Impact Focused - you care about engagement, reach, community, and brand growth
