Social Media Manager

Rug Weavers is a globally renowned manufacturer and exporter of handcrafted rugs, cushions, and home textiles, based in India. Rooted in tradition and known for integrating generational craftsmanship with modern aesthetics, Rug Weavers creates sustainable and timeless pieces using natural fibers like jute, wool, and cotton. The brand focuses on customization, offering bespoke sizes, colors, and designs to meet diverse interior needs. With a commitment to conscious production and supporting skilled artisans, Rug Weavers brings India's rich textile heritage to global markets with design-forward solutions for modern living spaces.

This is a full-time hybrid role for a Social Media Manager based in Bhadohi, with partial work-from-home flexibility. The Social Media Manager will be responsible for developing and implementing social media strategies, creating and curating content, monitoring social media platforms, and engaging with online communities. Additional responsibilities include analyzing social media trends and metrics, optimizing campaigns, and coordinating with the marketing and design teams to ensure consistent branding and messaging.

• Experience in social media strategy, campaign management, and platform analytics.
• Writing and content creation skills, including crafting social media posts, captions, and other online materials.
• Proficiency in digital marketing techniques, including SEO, paid advertisement management, and audience engagement tactics.
• Familiarity with visual content creation using tools like Adobe Creative Suite or Canva.
• Strong organizational and time management skills to oversee calendars, deadlines, and multi-platform campaigns.
• Excellent understanding of industry trends, branding principles, and best practices in social media marketing.
• Bachelor's degree in Marketing, Public Relations, Communications, or related field.
• Previous experience in home decor or fashion-related industries is a plus.
• Ability to work collaboratively within a team and bring creative, results-driven ideas to life.