Social Media Manager

Company Description

Rays Education is a learning platform committed to ensuring quality education, empowering them to achieve their full potential. With a focus on personalized learning, we support students of all abilities, helping them excel in academics and competitive exams. Leveraging cutting-edge technology and contributions from top experts, Rays Education is transforming the educational landscape to meet the unique challenges faced by students. Our mission is rooted in nurturing dreams and reshaping the future of education for all aspiring learners.

Role Description

This is a full-time, on-site role for a Social Media Manager based in Kozhikode. The Social Media Manager will be responsible for developing and implementing social media strategies, managing social media accounts, creating engaging content, optimizing social media platforms (SMO), and monitoring performance metrics. The role also involves collaborating with cross-functional teams to align social media efforts with broader marketing and organizational goals.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO) strategies
• Strong Communication and Writing skills for creating engaging and compelling content
• Experience in Content Strategy and planning for various social media platforms
• An understanding of analytics tools to evaluate and optimize the performance of social media campaigns
• Knowledge of emerging social media trends and their application in an educational context
• Ability to work collaboratively with diverse teams in a professional environment
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Prior experience managing social media for educational organizations is a plus