The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.
Key Responsibilities:
- Develop and execute social media strategies across Instagram, Facebook, YouTube, LinkedIn, X, Pinterest and emerging platforms.
- Plan content calendars aligned with campaigns, product launches, festivals and retail promotions.
- Manage and review reels, videos, stories, static creatives and social media copy.
- Coordinate with creative agencies, production partners, influencers and internal teams.
- Manage community engagement and brand conversations across platforms.
- Track organic and paid social performance and translate analytics into actionable insights.
- Plan and execute influencer/creator campaigns with measurable outcomes.
- Leverage AI tools such as ChatGPT, Canva AI, Adobe Firefly and CapCut AI for content ideation and creative efficiency.
Qualifications
- 1–6 years of hands-on social media experience
- 2–3+ years managing a consumer brand or multi-brand portfolio
- Strong understanding of social platforms, content formats, algorithms and analytics
- Excellent copywriting and communication skills
- Experience with Meta Business Suite, YouTube Studio and social media management tools
- Working knowledge of AI-powered content tools
- Experience in Media or Lifestyle sectors preferred
- English & Tamil communication skills preferred
