Social Media Manager

Company Description

Rajam Threads is a growing brand focused on high-quality, design-driven textile and fashion products. The company blends traditional craftsmanship with contemporary styles to serve modern customers who value authenticity and comfort. RajamThreads emphasizes creative storytelling, strong visual identity, and consistent engagement across digital platforms. Team members are encouraged to bring fresh ideas, collaborate across functions, and contribute to the long-term brand vision. The organization values integrity, inclusivity, and sustainable growth.

Role Description

This is a full-time, on-site Social Media Manager role based in Jaipur. The Social Media Manager will plan and execute daily social media activities across platforms, including creating posts, writing captions, scheduling content, and monitoring performance. Responsibilities include developing content strategies aligned with brand goals, optimizing social media profiles and posts for reach and engagement, and maintaining a consistent brand voice. The role also involves responding to comments and messages, coordinating with design and marketing teams for campaigns, analyzing metrics, and preparing performance reports. The ideal candidate will actively identify trends, propose new content ideas, and support broader marketing initiatives.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence across platforms.
• Candidates should possess strong Communication and Writing skills to craft clear, engaging, and brand-consistent messages.
• Candidates should possess skills in Content Strategy to plan, organize, and optimize social media content in line with marketing objectives.
• Experience with social media analytics tools (e.g., Meta Business Suite, Instagram Insights) and basic understanding of digital marketing principles is beneficial.
• Ability to work on-site in Jaipur, collaborate with cross-functional teams, and manage multiple tasks and deadlines effectively.
• Prior experience in fashion, textiles, or lifestyle brands and a demonstrated portfolio of social media work are preferred.
• A diploma or degree in Marketing, Communications, Media Studies, or a related field is beneficial but not mandatory if skills are demonstrated.