SOCIAL MEDIA MANAGERLUXURY SALON & PREMIUM SKINCARE BRAND | DEHRADUN, UTTARAKHANDABOUT THE OPPORTUNITY
We are launching a new luxury brand in the Beauty, Salon & Skincare industry and are looking for a creative, dynamic and result-oriented Social Media Manager to join our team.
This is an opportunity to be part of a new brand launch from the ground up, take ownership of our digital presence, and play a key role in building the brand's online identity, audience and growth.
POSITION DETAILS
Position: Social Media Manager
Location: Dehradun, Uttarakhand
Experience: Minimum 2 Years of Relevant Experience – Mandatory
Salary:₹20,000 – ₹40,000 per month, depending on experience and skills
Travel Requirement: The role will involve travel to multiple sites/locations for photoshoots, video shoots, campaigns, events and other business requirements. Candidates should be travel-friendly and comfortable working on-location.
KEY RESPONSIBILITIES
- Develop and execute an effective Social Media Strategy for the brand.
- Conduct Keyword Research, Hashtag Research, Competitor Analysis and Trend Research to identify relevant topics and growth opportunities.
- Plan and manage the Social Media Content Calendar.
- Create, curate and publish engaging Social Media Content, including Reels, Videos, Posts, Stories and Carousels.
- Take ownership of Content Creation and develop creative content ideas aligned with the brand's positioning.
- Maintain a consistent and active presence across Instagram, Facebook, YouTube and other relevant platforms.
- Stay updated with Social Media Trends, Trending Audio, Viral Content Formats, Hashtags and Algorithms.
- Create content around Salon Services, Skincare Products, Product Launches, Offers, Events, Campaigns and Customer Experiences.
- Coordinate and manage Photoshoots and Video Shoots at multiple locations as required.
- Work closely with Photographers, Videographers, Designers, Influencers and Content Creators.
- Identify and coordinate with relevant Influencers and Content Creators for collaborations and promotional campaigns.
- Manage day-to-day Community Engagement, including comments, direct messages and audience interactions.
- Monitor Reach, Engagement, Followers, Views, Website Traffic and other Social Media Performance Metrics.
- Prepare regular Social Media Performance Reports and recommend strategies for improvement.
- Maintain a consistent Brand Image, Brand Voice and Visual Identity across all digital platforms.
- Support Product Launches, Marketing Campaigns, Events and Promotional Activities.
- Continuously develop new and innovative content ideas to improve Brand Awareness, Engagement, Reach and Organic Growth.
REQUIRED SKILLS & QUALIFICATIONS
- Minimum 2 years of professional experience in Social Media Management is mandatory.
- Strong Communication and Interpersonal Skills.
- Excellent Content Creation and Creative Thinking abilities.
- Strong understanding of Instagram, Facebook, YouTube and other social media platforms.
- Good knowledge of Social Media Trends, Algorithms, Hashtags and Audience Engagement.
- Understanding of Social Media Analytics and Performance Metrics.
- Strong understanding of Reels, Short-Form Video Content and Viral Content Strategies.
- Ability to independently plan, create, publish and manage social media content.
- Strong sense of Branding, Visual Presentation and Content Aesthetics.
- Travel-friendly and comfortable visiting different locations for shoots and campaigns.
- Ability to manage multiple tasks, meet deadlines and work independently.
- Experience in Luxury, Beauty, Salon, Skincare, Fashion or Lifestyle Brands will be an added advantage.
- Candidates with a strong Social Media Portfolio or previous work samples will be preferred.
WHAT WE OFFER
- Opportunity to be part of the launch and growth of a new luxury brand.
- Opportunity to take ownership of the brand's digital presence and social media strategy.
- Exposure to Luxury Beauty, Salon and Skincare Marketing.
- Opportunities to work on Brand Launches, Campaigns, Photoshoots, Video Production and Influencer Collaborations.
- A creative, growth-oriented and professional work environment.
- Strong opportunities for learning, career development and long-term growth.
HOW TO APPLY
If you are a creative, proactive and results-driven Social Media professional who is passionate about content, branding and digital growth, we would love to hear from you.
Please send your updated CV along with your Portfolio / Previous Social Media Work Samples.
Join us and be a part of building a new luxury brand from the ground up.
Location: Dehradun, Uttarakhand
Salary: ₹20,000 – ₹40,000 per month
Experience: 2+ Years (Mandatory)
