Social Media Manager

Company Description PRable Global is a PR and digital marketing agency focused on building exceptional media presence and brand influence in a fast-changing communications landscape. Established in 2020 and based in Gurugram, the team combines storytelling, strategy, and creativity to drive measurable impact for clients. The agency embraces innovation, calculated risk-taking, and rapid learning to navigate a multi-faceted, rapidly shifting ecosystem. Guided by principles of efficiency and collaboration, PRable Global crafts distinctive brand journeys that generate buzz, genuine brand preference, and meaningful customer engagement.

Role Description

Position: Social Media Manager

Department: Digital & Social Media

Location: Gurugram

About the Role

We are looking for an experienced and result-oriented Social Media Manager to lead and manage social media strategy, execution, and team performance for a diverse portfolio of clients. The ideal candidate should have strong expertise across all major social media platforms, content strategy, paid campaigns, influencer collaborations, analytics, and team management. The role requires a balance of creativity, strategic thinking, client servicing, and leadership capabilities.

Key Responsibilities

Social Media Strategy & Planning

· Develop comprehensive social media strategies aligned with client objectives, brand positioning, and business goals.

· Create monthly, quarterly, and annual social media roadmaps.

· Identify emerging trends, platform updates, and new opportunities for client growth.

· Recommend innovative campaigns and content ideas to enhance brand visibility and engagement.

Account & Client Management

· Lead social media mandates for multiple clients across industries.

· Act as the primary point of contact for clients on social media-related matters.

· Conduct regular review meetings and present performance reports.

· Ensure timely delivery of content calendars, campaigns, and client deliverables.

· Build strong client relationships and drive client retention and growth.

Team Leadership & Management

· Lead, mentor, and manage a team of Social Media Executives, Associates, Content Creators, Designers, and Community Managers.

· Allocate work, monitor productivity, and ensure quality output from team members.

· Conduct regular performance reviews, coaching sessions, and training programs.

· Set team KRAs, monitor performance metrics, and drive accountability.

· Ensure adherence to agency processes, timelines, and quality standards.

Content Strategy & Development

· Oversee content planning and creation across all social media platforms.

· Ensure content aligns with brand guidelines, communication objectives, and audience preferences.

· Collaborate with creative, design, and content teams for campaign execution.

· Review and approve content calendars, captions, creatives, videos, reels, and campaign assets.

Platform Management

Strong working knowledge and hands-on experience across:

· Instagram

· Facebook

· LinkedIn

· X (Twitter)

· YouTube

· Pinterest

· Threads

· Snapchat

· WhatsApp Business

· Google Business Profile

Responsibilities include:

· Community management

· Audience engagement

· Reputation management

· Social listening

· Platform optimization

· Organic growth strategies

Paid Social Media Campaigns

· Plan, execute, and optimize paid campaigns across Meta, LinkedIn, YouTube, and other relevant platforms.

· Manage campaign budgets and monitor ROI.

· Work closely with performance marketing teams to achieve lead generation and brand awareness goals.

· Analyze campaign performance and implement optimization strategies.

Influencer Marketing

· Develop influencer engagement strategies.

· Identify and onboard relevant influencers and creators.

· Manage influencer relationships, negotiations, and campaign execution.

· Track influencer campaign performance and ROI.

Analytics & Reporting

· Monitor key performance indicators (KPIs) across all social media channels.

· Analyze audience behavior, engagement trends, and campaign performance.

· Prepare detailed monthly and quarterly reports with actionable insights.

· Recommend optimization strategies based on data-driven analysis.

Reputation & Crisis Management

· Monitor brand sentiment and conversations across social platforms.

· Manage online reputation and customer interactions.

· Develop and implement crisis communication responses when required.

· Escalate critical issues to internal stakeholders and clients.

New Business & Growth

· Support business development teams with social media proposals and pitches.

· Participate in client presentations and strategy discussions.

· Identify opportunities for upselling and expanding client mandates.

Required Skills & Competencies

Social Media Expertise

· Deep understanding of platform algorithms, content formats, and best practices.

· Expertise in organic and paid social media strategies.

· Strong knowledge of social listening and reputation management tools.

Leadership Skills

· Proven experience in leading and managing teams.

· Ability to motivate, mentor, and develop talent.

· Strong decision-making and problem-solving abilities.

Analytical Skills

· Data-driven mindset with the ability to interpret analytics and derive insights.

· Experience with reporting tools and dashboard creation.

Communication Skills

· Excellent verbal and written communication skills.

· Strong presentation and client-facing capabilities.

· Ability to confidently handle senior stakeholders and client leadership teams.

Tools & Platforms

Experience with:

· Meta Business Suite

· LinkedIn Campaign Manager

· Google Analytics (GA4)

· Google Looker Studio

· Hootsuite

· Sprout Social

· Meltwater

· Brandwatch

· Buffer

· Canva

· Adobe Creative Suite (basic understanding)

· Social listening and monitoring platforms

Desired Candidate Profile

· Bachelor's or Master's degree in Marketing, Communications, Journalism, Mass Communication, Advertising, or related field.

· 5-7 years of experience in Social Media Management, preferably in a PR Agency, Digital Agency, or Integrated Communications Agency.

· Minimum 2–3 years of team management experience.

· Proven track record of handling multiple brands and large-scale social media campaigns.

· Experience working with corporate, consumer, startup, technology, lifestyle, healthcare, or B2B brands.

· Strong understanding of PR, digital communications, content marketing, and influencer ecosystems.

Key Performance Indicators (KPIs)

· Client retention and satisfaction scores

· Growth in followers and community engagement

· Campaign performance and ROI

· Achievement of client KPIs and deliverables

· Team productivity and performance

· Timely delivery of content and campaigns

· Revenue growth from existing accounts

· Successful execution of influencer and paid campaigns

· Online reputation and sentiment management

What We Expect

· Strategic thinking combined with execution excellence.

· Ownership mindset and accountability.

· Strong team leadership and people management skills.

· Ability to manage multiple clients and deadlines efficiently.

· Proactive approach to problem-solving and client servicing.

· Continuous learning and adaptation to evolving social media trends.

• This role is ideal for a professional who can lead teams, manage client relationships, drive social media growth, and contribute to the overall success of the agency's digital communications practice.